Art Van Puresleep To Be First Mattress Retailer In Country To Debut 37.5® Advanced Sleep Technology Bedding System

That Evaporates Body Moisture To Improve Sleep

New Rise Sleep Essentials Program features mattress protector, pillow protector, sheets, blanket, pillows.

October 07, 2015 // Franchising.com // WARREN, MI – Don’t sweat it! On October 5, Art Van PureSleep will introduce its new Rise Sleep Essentials Program with 37.5® technology, an exclusive sleep system that captures and releases moisture, effectively eliminating excess humidity and heat from building up under the covers which can cause disrupted sleep. Art Van PureSleep will be the first mattress retailer in the United States to offer the full bedding system with 37.5® technology, tested and proven to provide individuals with a perfect balance of comfort while sleeping.

The Rise Sleep Essentials Program with 37.5® patented technology includes a mattress protector, sheets, blanket, pillows and pillow protector that can adapt to cold sleepers or hot sleepers in the same bed. The naturally occurring minerals embedded into the fabric of these products respond to the environment around the body, known as the microclimate. Traditional bedding can trap moisture, create a clammy microclimate and disrupt sleep by causing people to physically alter their sleep environment by tossing, turning, and kicking off the covers. Rise Sleep Essentials products with 37.5® technology automatically turn a person’s excess body heat and perspiration moisture into vapor without disrupting sleep.

“What is so extraordinary about the Rise Sleep Essentials products with 37.5® technology is that they actively react to a person’s body temperature, allowing individuals to enjoy restorative, uninterrupted sleep,” said David Van Elslander, president of Art Van PureSleep. “By improving their sleep patterns, this scientifically-based bedding system will be instrumental in improving the quality of life of our guests.”

The Rise Sleep Essentials Program with 37.5® technology will be available at all 89 in-store Art Van PureSleep galleries within Art Van Furniture stores as well as the company’s 38 freestanding Art Van PureSleep stores in Michigan, Illinois, Indiana and Ohio. For additional information, visit artvan.com.

About Art Van Furniture

Art Van Furniture is the Midwest's largest furniture retailer and America's largest independent furniture retailer. The company operates 94 stores throughout Michigan, Illinois, Ohio, and Indiana, including freestanding Art Van PureSleep mattress stores, Art Van Flooring stores, and Art Van Furniture franchise locations as well as a full service e-commerce website. Founded in 1959, the company is family-owned and headquartered in Warren, Michigan. Visit artvan.com for more information.

SOURCE Art Van Furniture

Contact:

Diane Charles
Art Van Furniture
Vice President of Corporate Communications
dcharles@artvan.com
O: (586)983-3022
C: (586)850-7332

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