Ben’s Soft Pretzels Celebrates “Pretzeltober” by Raising Funds for Fallen Heroes

National Pretzel Company Urges the Public to Salute their Favorite Veteran

October 08, 2015 // // Goshen, IN - Ben’s Soft Pretzels is inviting customers to roll on in for delicious, Amish-inspired pretzels at an incredible value during October’s “Pretzeltober” celebration. In addition to nationwide specials, Ben’s Soft Pretzels, and their more than 40 locations, are raising funds for heroes in need via the Intrepid Fallen Heroes Fund.

For a minimum $1 donation, customers can add their name to a “battleship” that will be posted in their local Ben’s Soft Pretzels Bakery. Their goal is to surpass their fundraising efforts of nearly $17,000 from earlier this year for the same organization.

“We love partnering with a great organization like the Intrepid Fallen Heroes Fund. Exactly 100 percent of the money raised goes to the Fund’s programs, and that’s extremely important,” said Jillian Koeneman, Vice President of Marketing.

Ben’s Soft Pretzel is also hosting a “Pretzeltober” party for three worthy Veterans and their families. Consumers can visit the Ben’s Soft Pretzels Facebook page ( to nominate their favorite Veteran.

Pretzel lovers can take advantage of a $10 “Pretzeltober” Special that includes three Jumbo Soft Pretzels and three gourmet dipping sauces. It’s perfect for sharing with family and friends and is available throughout the month of October. Pretzel fans can also take advantage of a “Pretzeltober” Happy Hour special which is a $2 Jumbo Soft Pretzel with Dip for only $2, Monday-Thursday from 2PM – 4PM during the month of October.

About Ben’s Soft Pretzels

Amish inspired, and oh-so-delicious, Ben’s Soft Pretzels (, is a leader in the soft pretzel market, offering preservative-free pretzels baked fresh on-site daily. The legendary Jumbo Soft Pretzel features a fluffy, melt-in-your-mouth taste, and is often enjoyed with a wide array of gourmet dipping sauces. Ben’s Soft Pretzels are almost 2x the size of other pretzels and feature imported salt from Germany.

There are currently more than 40 Ben’s Soft Pretzels bakery locations throughout Indiana, Illinois, Michigan, Wisconsin and Florida. A master lease agreement with Walmart and a master license agreement with Meijer give Ben's Soft Pretzels Franchisees prime real estate opportunities, with high built-in traffic counts.

In addition to traditional locations, Ben’s Pretzels can also be found at numerous stadium venues including the University of Notre Dame, Indiana University, University of Wisconsin, Murray State University, the South Bend Cubs, the Fort Wayne Komets, the Schaumburg Boomers, and the Gary SouthShore RailCats.

Ben’s Soft Pretzels was founded in 2008 in America’s Heartland by three entrepreneurs passionate about great food.

#haveapretzelday #pretzeltober

About the Intrepid Fallen Heroes Fund

The Intrepid Fallen Heroes Fund is a leader in supporting the men and women of the Armed Forces and their families. Begun in 2000, the Fund has provided over$150 million in support for the families of military personnel lost in service to our nation, and for severely wounded military personnel, veterans and their families.

These efforts are funded entirely with donations from the public. Hundreds of thousands of individuals have generously contributed to our projects. For more information visit

SOURCE Ben’s Soft Pretzels


Stephanie Krol


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