October 08, 2015 // Franchising.com // New York, NY – There’s nothing boring about this one night stand at the seafood shack! On October 13th, eco-seafood fanatic Chef Andrew Gruel, founder of LA’s heralded Slapfish, will be serving up a deliciously food porn worthy, fresh, and sustainable pop up at Brooklyn’s favorite Loosie’s Kitchen.
After taking seafood head on in California with his wildly successful Slapfish food truck, Gruel opened seven green-certified restaurants in just three years, and is now aiming to take on New York City. Slapfish, which has already achieved international growth after opening a unit in Dubai last year, is the largest, fastest growing fast-casual seafood concept that offers fresh, sustainable and affordable menu items.
His partnerships with the Aquarium of the Pacific and Seafood for the Future allow him to source the highest quality, healthiest seafood available. Gruel, seen on the Food Network, Cooking Channel, and FYI Network is now heading home to bring his sustainable brand of culinary genius back to the Atlantic.
Chef Gruel is working with Sea to Table to source the most seasonal wild seafood. Sea to Table partners with fishermen from small-scale sustainable wild fisheries, finding better markets for their catch.
Why is this so important? “Sustainability is about keeping the human race healthy without destroying the environment. The ocean, being so vast and resilient, is the perfect resource to sustain a growing worldwide population when managed properly. The ocean can feed millions of people and provide millions of jobs. People need to eat more seafood, and the right types of seafood… because sustainable tastes better,” says Chef Gruel.
In celebration of National Seafood Month, the New Jersey native and West Coast’s sustainable seafood star is bringing sexy to New York’s aquatic plate with an amazing five course prix fixe event, featuring
Reservations are being taken for the exclusive dining event with three seatings (6pm, 7:30pm, and 9pm) on Tuesday, October 13th. Tickets are available ($75) on Sosh.com.
Founded by Chef Andrew Gruel, Orange County’s noted food truck-turned-restaurant Slapfish is a modern seafood shack giving a real American seafood experience that centers on fresh, sustainable fish prepared simply with an ocean-fresh menu emphasizing bib-worthy dishes and bold flavors.
Working closely with multiple organizations to ensure that they are utilizing the most current data on over-fishing, harmful fishing practices, and responsible fish farming, Slapfish partners with the Aquarium of the Pacific in Long Beach, CA and Seafood for the Future, assuring the highest quality, healthiest seafood sources. The menu includes a variety of daily and seasonally changing features like Chowder Fries, Clobster Cakes, East Coast Style Lobster Roll, Award-Winning Fish and Chips, Baja Fish Tacos, and Lobster Toast. For more information, visit slapfishrestaurant.com.