Sotheby's International Realty® Brand to Expand Luxury Brand Presence across Italy
October 12, 2015 // Franchising.com // MADISON, N.J. and ROME, ITALY - Sotheby’s International Realty Affiliates LLC today announced the brand’s existing affiliate brokerages Milan, Lake Como, Rome and Tuscany Sotheby’s International Realty will now do business as Italy Sotheby’s International Realty under the current managing partners, Lodovico and Clemente Pignatti Morano. With this agreement, Italy Sotheby’s International Realty plans to provide residential real estate services in the following additional key market areas of Italy in addition to their existing offices: Argentario, Costiera, Florence, Forte dei Marmi Garda, and Portofino/Santa Margherita. The Sotheby’s International Realty® brand is also represented in Venice by Venice Sotheby’s International Realty, which is owned and managed by Ann-Marie Doyle. The two brokerage companies plan to work cooperatively together to service customers’ needs throughout the country.
“Increasing the Sotheby’s International Realty brand presence in Italy is yet another example of our commitment to providing our network’s exclusive real estate services in luxury property destinations around the world,” said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC. “Italy has an important position in the luxury market in Europe and this coordinated initiative provides a stronger and wider footprint in one of the most beautiful and historic countries in the world.”
Lodovico Pignatti Morano said, “The Italian luxury real estate market provides strong opportunities in major cities and second-home destinations throughout the country in terms of both sales and rentals. We are thrilled to represent the Sotheby’s International Realty brand under the name Italy Sotheby’s International Realty in such a beautiful and proud country.”
“Italy is now officially out of its longest recession in history, having passed a number of key economic reforms and with more in the pipeline. Institutional reforms have paved the way for the long-awaited political stability, and World Expo 2015, held in Milan, perfectly symbolizes this new beginning for Italy,” said Clemente Pignatti Morano, managing partner for Italy Sotheby’s International Realty.
The Sotheby’s International Realty network currently has approximately 17,000 sales associates located in approximately 800 offices in 61 countries and territories worldwide. Italy Sotheby’s International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and their clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.
About Sotheby’s International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.
SOURCE Sotheby’s International Realty Affiliates LLC
Director, International Marketing and Public Relations
Sotheby's International Realty Affiliates LLC
Berkeley Square House, Berkeley Square
London. United Kingdom
(+44) 208 123 1985
Marketing & Communications Manager
Italy Sotheby's International Realty
Via Manzoni 45, Milan, Italy
Tel. +39 02 87078300
Mob. +39 349 10 69 074