Marilyn Monroe™ Spas Announces Launch of Beauty Institute
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Marilyn Monroe™ Spas Announces Launch of Beauty Institute

Joseph Carretta Named President and Chief Operations Officer of First-of-its-kind Beauty School Concept

October 14, 2015 // // ORLANDO, Fla. – Marilyn Monroe™ Spas, a national spa brand with 10 locations currently open in four states, announced today the launch of its Marilyn Monroe™ Spas Beauty and Glamour Institute. The first-of-its-kind concept that will provide technical and business education for individuals seeking to become a part of the salon, spa and beauty industry, with the first location slated to open in early 2016.

Redefining excellence in cosmetology education is a long-time dream of spa industry veteran, Niki T. Kearn (formerly Bryan), Marilyn Monroe™ Spas founder and board member. Her vision is to create an unprecedented educational experience for driven, passionate students through the creation of a nationwide, privately owned collection of top tier teaching institutes.

“I am ecstatic to see this career-long vision come to fruition,” said Kearn. “Too often, beauty school is seen as a last resort, not as a serious career. We are developing not only the most highly skilled technicians, but also well-rounded, savvy business people in a professional and prestigious environment.”

The Marilyn Monroe™ Spas Beauty and Glamour Institute intends to enhance the beauty education industry by creating a premium education experience and cultivating qualified franchise owners for the growing Marilyn Monroe™ Spas network.

“Tying the most glamorous woman in the world to a beauty institute is new, innovative and completely organic to the Marilyn Monroe brand” said Nick Woodhouse, President and CMO, Authentic Brands Group, owner of the Estate of Marilyn Monroe. “Our partnership with Marilyn Monroe Spas continues to grow and we are excited for this expansion.”

“We will strive to empower women in particular, by exposing them to the business facets of the industry that will ultimately lead to life-changing knowledge and rewards,” said Kearn.

Leading the efforts and overall operations of the Marilyn Monroe™ Spas Beauty and Glamour Institute is newly named President and Chief Operating Officer Joseph A. Carretta.

“Joe has a commitment to excellence and passion for the industry that is unmatched,” said Jim Lewis, Marilyn Monroe™ Spas CEO. “The experience and leadership he brings to our team will aid us in creating a new culture in beauty education.”

Prior to joining Marilyn Monroe™ Spas, Carretta served as the executive vice president of operations for Empire Education Group, the nation’s largest, privately owned and operated cosmetology school group. As a member of the executive management team, Carretta led admissions, operations, education, new school acquisitions/new market entries and all school strategic direction for the $200 million industry leader, which educates 20,000 students annually. Empire expanded from 31 schools in eight states to 110 schools in 21 states during Caretta’s tenure.

“I am honored to lead the operations of this unique concept,” said Carretta. “We foresee an unparalleled education system and culture that elevates industry standards, provides a safe and creative environment conducive to learning and boosts the quality of beauty education worldwide.”

Marilyn Monroe™ Spas recently completed a round of capital infusion to support growth plans for franchise expansion in all 50 states and to develop the Marilyn Monroe™ Spas Beauty and Glamour Institute.

About Marilyn Monroe™ Spas

Marilyn Monroe™ Spas is a national company that transforms traditional spa and salon concepts under the iconic Marilyn Monroe brand. The brand provides superior standards of service, cleanliness, organic and vegan products, customer environment and value to its ever-growing clientele. Marilyn Monroe™ Spas consistently fulfills its clients’ desire to get polished and stay polished in fun, social and glamorous environments. There are currently ten Marilyn Monroe™ Spas locations open throughout Florida, New York, California and Hawaii. For more information, please visit

Multiple franchise opportunities are available for single-units as well as multi-units, area developer domestically and master franchise internationally. Interested franchisees can contact Bob DelVecchio at 407.340.3663 or for more information.

About Authentic Brands Group

Authentic Brands Group, is a brand development, licensing, and entertainment company. In conjunction with Leonard Green & Partners, ABG’s mandate to acquire, manage, and build long-term value in consumer, celebrity, and media brands. Headquartered in New York City, ABG's mission is to further enhance brand equity through partnering with best-in-class licensees and retail partnerships. ABG’s global portfolio of world-renowned brands includes Marilyn Monroe®, Mini Marilyn®, Muhammad Ali®, Michael Jackson®, Elvis Presley®, Juicy Couture®, Jones New York®, Judith Leiber®, Adrienne Vittadini®, Frederick’s of Hollywood®, Taryn Rose®, Hickey Freeman®, Hart Schaffner Marx®, Palm Beach®, Misook®, Prince®, Spyder®, Airwalk®, Tretorn®, Above The Rim®, Vision Street Wear®, Hind®, Ektelon®, Viking®, Bobby Jones®, Tapout®, and Sportcraft®.

SOURCE Marilyn Monroe™ Spas

Media Contact:

Inna Lazarev
Account Executive
C: 503.515.8929
O: 602.842.9149



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