Westin Hotels & Resorts Launches Multi-Million Dollar Advertising Campaign Reminding Guests “You Need Better Vacation Days”
The Year-Long Integrated Campaign kicks off with Playful Out of Office Generator
NEW YORK - October 14 2015 - (BUSINESS WIRE)
Sent: October 14 2015
From: Westin Hotels & Resorts
Thanks for your note! We are currently out of the office but wanted to be sure you had the latest news from Westin Hotels & Resorts. Lately, we’ve seen a lot of media coverage about how Americans are leaving too many vacation days on the table, so today we are launching an integrated advertising campaign that reinforces the way Westin delivers better vacation days through wellness, allowing guests to get the most out of the little time they do take away from work.
The “You Need Better Vacation Days” campaign highlights our unique portfolio of resorts and underscores our commitment to guests’ wellbeing when traveling for leisure. To launch this campaign, we’ve dreamed up a little something called the “Out of Office Generator.” We worked with our friends at McSweeney’s (who produce a daily humor website) to develop a digital tool that will make custom, tongue-in-cheek automatic responses not only for your outbox but also for your social media channels. Simply answer a few questions — Business or pleasure? Family or friends? Who to contact in your absence? — and you will be presented with a selection of messages to choose from that will definitely get a chuckle out of whomever is trying to get in touch.
“Americans are taking fewer and fewer vacation days. So Westin has doubled its investment in the brand’s resorts campaign this year to remind guests that vacation days are only as good as you make them; and at Westin, guests leave feeling better than they did when they arrived,” said Bob Jacobs, Vice President, Brand Management, Westin Hotels & Resorts. “Launching with The Out of Office Generator will hopefully put vacation back in the minds of travelers and be responsible for a few laughs along the way.”
With an investment of more than $4 million in print and digital advertising over the next 12 months, the new campaign captures ski and sun resort destinations and the moments that reconnect guests when they stay at Westin Hotels & Resorts; for instance, paddle boarding near The Westin Maui Resort & Spa, Ka'anapali, skiing slope side at The Westin Snowmass Resort or hiking over beach dunes adjacent to The Westin Hilton Head Island Resort & Spa. These print vignettes will also come to life as 15 second videos on Westin’s social media platforms as well as on Delta flights throughout the country.
The campaign launches in October issues of national publications, including bon appetit, Condé Nast Traveler, Departures and United Airlines’ Hemispheres Magazine and will continue next year in magazines, such as Travel + Leisure, Golf Digest and SKI, among others. The brand’s digital ad buy will include Flipboard, TripAdvisor and Fodors.com.
Please contact Amelie Bruzat, Mfa Ltd (email@example.com) or Katie Roberts, Westin Hotels & Resorts (firstname.lastname@example.org), if you need assistance while we are away
About Westin Hotels & Resorts
Westin Hotels & Resorts (NYSE:HOT), a leader in wellness and hospitality for more than a decade, lives its philosophy “For a Better You™” through the Westin Well-being Movement’s six pillars: Feel Well, Work Well, Move Well, Eat Well, Sleep Well and Play Well. At more than 200 hotels and resorts in nearly 40 countries and territories, guests can experience offerings that include the iconic Heavenly® Bed, RunWESTIN™ and Westin Gear Lending with New Balance®, delicious and nutritious SuperFoodsRx™, the innovative workspace Tangent, Westin Weekend signature experiences, and Heavenly Bath and Heavenly Spa. Westin is proud to offer Starwood Preferred Guest®, the industry’s leading loyalty program. To learn more, visit www.starwoodhotels.com/westin. Stay connected to Westin: @westin on Twitter and Instagram and facebook.com/Westin.
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SOURCE Westin Hotels & Resorts
Westin Hotels & Resorts