STAMFORD, Conn - October 19, 2015 - (BUSINESS WIRE) - Sheraton Hotels & Resorts and Starwood Preferred Guest® (SPG®) today announced an exclusive new partnership with Major League Baseball® (MLB®), designating Sheraton as the “Official Hotel of Major League Baseball” and SPG as the “Official Hotel Loyalty Program of Major League Baseball.” The new partnership brings Sheraton guests, Starwood Preferred Guest® (SPG®) members and avid baseball fans closer to the action by providing them access to must-see games while on the road, as well as the opportunity to bid on once-in-a-lifetime experiences. Sheraton will celebrate the partnership this fall by hosting special screenings of MLB Postseason games at select hotels across North America, leading off tonight with a star-studded event at the Sheraton New York Times Square. In addition, starting today, SPG members have the opportunity to redeem Starpoints® for pairs of tickets to each World Series game at spg.com/moments.
“We are thrilled to become the ‘Official Hotel of Major League Baseball,’ a sport we know is a true passion for a lot of our Sheraton guests,” said Dave Marr, Global Brand Leader for Sheraton Hotels & Resorts. “The partnership provides Starwood with the ability to connect with the MLB fan base, a large and highly engaged audience that will help support the brand’s repositioning and further drive loyalty.”
Starting with the 2016 MLB season, Sheraton will take guests and elite SPG members out to the ballgame by offering:
"This new partnership will provide MLB content and unique experiences to Sheraton guests and SPG members, offering baseball fans an attractive benefit when making a hotel choice," said Noah Garden, MLB Executive Vice President, Business. "In addition, MLB will deliver enormous visibility to millions of passionate baseball fans, giving Sheraton an important platform to showcase its new brand positioning."
SPG members can also take advantage of the new partnership beyond the World Series with exclusive access to once-in-a-lifetime baseball experiences throughout the entire 2016 season through SPG Moments. Starting with Spring Training, members can look forward to MLB experiences that include meet and greets, batting practice with players, premium game tickets inclusive of the All-Star Game and World Series, and much more. SPG members can access all of this at spg.com/moments.
“We know many of our members are loyal baseball fans and appreciate unrivaled access to amazing seats and exclusive experiences,” Mark Vondrasek, Senior Vice President of Commercial Services for Starwood Hotels & Resorts. “Through this new partnership with MLB, we can fuel our members’ passions with unforgettable moments tapping into the best that baseball has to offer.”
Four-time MLB All-Star José Reyes, SNY and WPIX broadcaster Keith Hernandez, a five-time MLB All-Star, and acclaimed chef Andrew Carmellini of Sausage Boss at MSG, will join fans to celebrate the new partnership at the Sheraton New York Times Square with a special screening of Game 3 of the American League Championship Series. During the event, guests can take in the game while enjoying a ballpark-inspired version of the Sheraton brand’s new Paired signature lobby bar menu, served alongside premium wine and craft beer. Reyes and Chef Carmellini will also face off in a live stadium-inspired culinary competition to see who can create the ultimate ballpark hotdog using unexpected toppings and sauces. Participating Sheraton Hotels will continue the party nationwide with their own Postseason screenings through the Fall Classic. Guests can root for their favorite teams while enjoying savory and satisfying Paired options created especially for MLB game nights, such as Chorizo Chili Con Carne Potato Skins paired with White Zinfandel, Blue Crab Hushpuppies with Sauvignon Blanc, Pastrami Stack Pretzel sliders with Cabernet Sauvignon, and a specialty hot dog topped with beerkraut, apple & mustard, created especially for Sheraton by Chef Carmellini.
Sheraton Hotels & Resorts, the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., makes it easy for guests to explore, relax and enjoy the possibilities of travel through smart solutions and effortless experiences at more than 440 hotels in more than 72 countries around the world. The brand is currently in the midst of implementing Sheraton 2020, a 10 point plan designed to make Sheraton the global hotel brand of choice, everywhere. Sheraton recently launched “Where Actions Speak Louder,” a multi-channel, multi-million dollar advertising campaign that highlights the brand’s ongoing enhancements to its guest experience, including new products and partnerships, and a renewed focus on service. With work well underway, the brand has already rolled out a variety of initiatives under Sheraton 2020, including Paired, a new imaginative lobby bar menu; the richest SPG promotion in the brand’s history; and Sheraton Grand, a new premier tier that recognizes exceptional Sheraton hotels and resorts. To learn more, visit www.sheraton.com. Stay connected to Sheraton: @sheratonhotels on Twitter and Instagram and facebook.com/Sheraton.
Starwood Preferred Guest (SPG®) is an innovative, award-winning frequent traveler program that unites each of Starwood’s 10 distinctive hotel brands and includes more luxury hotels in more destinations around the world. SPG reinvented the hospitality loyalty landscape when it launched in 1999 with its breakthrough policy of no blackout dates, and over the years has continued its tradition of innovation with enhancements such as Cash + Points, SPG MomentsSM, and most recently Your24™ and SPG Lifetime™. In addition to Free Night Awards at more than 1,200 hotels and resorts and Award Flights on over 350 major airlines without blackout dates, the Starpoints® that members earn through SPG can be redeemed for access like no other to experiences in music, sports and the arts through SPG Moments. SPG offers the opportunity for meeting and travel professionals to earn rich rewards including Starpoints and elite status through SPG Pro. SPG also has an ongoing commitment to digital innovation to meet the needs of today’s connected global traveler – from the SPG app for iPhone that utilizes state-aware technology to create a more personalized hotel stay to Starwood’s Best Rate Guarantee on SPG.com, to SPG’s integration within various social media platforms. Offerings such as these have helped SPG build a passionate member base among the world’s most frequent travelers. Learn more at spg.com, spg.com/pro and spg.com/moments and connect with us on facebook.com/spg, twitter.com/spg, foursquare.com/spg, pinterest.com/spglife, and youtube.com/spg.
SOURCE Starwood Hotels & Resorts Worldwide, Inc.
Sheraton Global Public Relations
SPG Global Public Relations