October 22, 2015 // Franchising.com // CARROLLTON, Texas - Catherine Monson, CEO of FASTSIGNS International, Inc., will present a General Session Keynote Speech at the International Franchise Association’s (IFA) 2015 FranTech event on Tuesday, October 27. Monson will provide insight into digital marketing trends and review ideas for helping franchisees grow their business. She will share specific case studies that have successfully driven sales growth for FASTSIGNS franchisees.
“The ever-changing landscape of digital marketing provides unique opportunities and challenges to franchisors and to franchisees,” Monson said. “Local, social and mobile marketing should be integrated in order to help companies market in the connected world we live in.”
FranTech is designed for franchise business professionals to learn more about the rapidly changing environment of technology, security and social media. As a featured speaker, Monson will share how FASTSIGNS uses digital marketing to reach business-to-business buyers and prospective franchisees, as well as to help customers use digital technologies in their local marketing efforts.
FranTech attendees will also get to hear from representatives from Google, Facebook and the Dwyer Group. To learn more, visit www.franchise.org/frantech.
Catherine Monson is the CEO and President of FASTSIGNS International, Inc. She joined FASTSIGNS® in 2008 and has more than 30 years of franchising and management experience in sales and marketing, operations, development, training and advocacy. Monson is a past recipient of the International Franchise Association’s prestigious Bonny LeVine Award. She has been recognized by the Dallas Business Journal as one of the top 25 Women Industry Leaders and an Innovator and an Influencer by Sign and Digital Graphics magazine. In 2012, Catherine appeared on the two-time Emmy Award-nominated reality series, Undercover Boss, to learn new ways to further advance the FASTSIGNS brand. She serves on the Board of Directors of the International Franchise Association (IFA), the Board of Directors of the Learning Experience® and the Board of Trustees of Pi Sigma Epsilon National Education Foundation.
FASTSIGNS International, Inc. is the largest sign and visual communications franchisor in North America, and is the worldwide franchisor of more than 590 independently owned and operated FASTSIGNS® centers in nine countries including the US, Canada, England, Brazil, Saudi Arabia, UAE, Grand Cayman, Mexico and Australia (where centers operate as SIGNWAVE®).
FASTSIGNS consultants provide comprehensive visual marketing solutions and help companies of all sizes and across all industries attract more attention, communicate their message, sell more products, help visitors find their way and extend their branding across all of their customer touch points including décor, events, wearables and marketing materials. Learn more about sign and visual graphic solutions at fastsigns.com and visit our newsroom. Follow us on Twitter @FASTSIGNS or Facebook at facebook.com/FASTSIGNS. Call 800-FASTSIGNS to be connected to a location near you.