First Player To Steal A Base During The World Series Will Earn America A Free Breakfast From Taco Bell®

The fan favorite “Steal a Base” promotion returns with “Steal a Base, Steal a Breakfast,” set to reward America with millions of free A.M. Crunchwraps® if a base is stolen during the 2015 World Series

October 23, 2015 // Franchising.com // IRVINE, Calif. – Taco Bell® announced they are once again teaming up with Major League Baseball during the World Series for the popular “Steal a Base, Steal a Breakfast” promotion, giving America the chance to get a free A.M. Crunchwrap ® if any player steals a base during the World Series, which begins Tuesday, Oct. 27 at 8:00 PM (ET) on FOX.

If a base is stolen during Games One or Two, America will get a free A.M. Crunchwrap® on Thursday, Nov. 5 from 7:00 AM to 11:00 AM (local time) at all participating Taco Bell locations. If no player steals a base during the first two games, but a base is stolen during Games Three through Seven, America will get a free A.M. Crunchwrap® on Tuesday, Nov. 10 from 7:00 AM to 11:00 AM (local time) at all participating Taco Bell locations. Fans are invited to check out www.tacobell.com/steal-a-breakfast beginning Thursday, Oct. 22 for more information on how to receive a free A.M. Crunchwrap®. Limit one (1) free A.M. Crunchwrap® per person.

“We think there is no better way for us to share in the excitement of the World Series, than to celebrate and reward all of our fellow fans with a free Taco Bell breakfast,” said Marisa Thalberg, Chief Brand Engagement Officer, Taco Bell Corp. “This year, in partnership with Major League Baseball, we are encouraging the whole country to root for a stolen base in the Series – from either team – because the player who steals that first base will have thereby “stolen” a free breakfast, our A.M. Crunchwrap breakfast sandwich, for all of America." Taco Bell’s partnership with Major League Baseball first began in 2004 with an official league sponsorship. The highly successful “Steal a Base, Steal a Taco” campaign began in 2007, with Jacoby Ellsbury of the Boston Red Sox stealing a base in Game Two of that year’s World Series and earning America a free taco. The program returned to the World Series in 2008 and 2012.

“It’s fun to see Taco Bell bring this promotion back for baseball fans during the World Series,” said Noah Garden, MLB Executive Vice President, Business. “Our fans have really enjoyed it in the past and I’m sure they will be pulling for another stolen base this year.” Taco Bell will support the campaign with an integrated marketing effort that includes advertising (television, online), social media and public relations. Fans will be encouraged to join the conversation by using the hashtag #StealABreakfast.

Program Rules

If a Stolen Base occurs during a Game, Taco Bell will make an announcement through selected media channels, including a press release and its web site (www.tacobell.com/steal-a-breakfast), (collectively, the “Announcement(s)”) that Eligible Consumers may obtain one (1) Free A.M. Crunchwrap® during the Promotion Window on Thursday, November 5, 2015 (if Stolen Base occurs during Game 1, or Game 2) OR Thursday, November 10, 2015 (if Stolen Base occurs during Game 3, Game 4, Game 5, Game 6 or Game 7) ("Redemption Date") only, while supplies last. To obtain the Free A.M. Crunchwrap®, Eligible Consumers must visit and be in line at any participating Taco Bell® restaurant in the Territory between 7:00 a.m. and 11:00 a.m. (local time) (“Promotion Window”) on the Redemption Date only and request a Free A.M. Crunchwrap®. Free A.M. Crunchwrap® will not be offered on any other date or time, regardless of circumstance, but Taco Bell reserves the right to change the Redemption Date and//or Promotion Window at its sole discretion for some or all participating Taco Bell restaurants. Participating Taco Bell restaurant managers reserve the right to deny Free A.M. Crunchwrap® to any person they reasonably believe has already received a Free A.M. Crunchwrap® or has engaged in any other fraudulent activity. Free A.M. Crunchwrap® offer is subject to store availability and Taco Bell reserves the right at its sole discretion to substitute an item of equal or greater value due to unavailability; any difference in value will not be awarded. All Taco Bell managers’ decisions are final regarding Free A.M. Crunchwrap® offer.

About Taco Bell Corp.

Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet-inspired Cantina Power® Menu, lower calorie Fresco options and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell Breakfast offers portable, classic items such as the A.M. Crunchwrap, Biscuit Taco and signature breakfast burritos. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 36 million customers every week.

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SOURCE Taco Bell Corp.

Media Relations:

Public Relations
O: 949-863-3915
E: media@tacobell.com

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