Legendary Restaurant Brands Appoints Discher as Vice President of Marketing

Yum! Brands veteran to focus on building emotional connections, driving demand and growth.

October 23, 2015 // Franchising.com // DALLAS – Legendary Restaurant Brands, owner of the iconic Bennigan’s and Steak and Ale restaurant concepts, announced today the appointment of Angela Discher as its Vice President of Marketing. As a key member of the company’s executive team, Angela will be responsible for the strategy, tactics and programs that will continue to foster the already-strong, emotional connection to the brands and their future growth both domestically and internationally.

Discher was previously responsible for driving development for Yum! Brands within the College & University channels. Prior to Yum! she was a member of the marketing team at MillerCoors, leading marketing, strategic partnerships and program development for their extensive brand portfolio across Texas and New Mexico. Discher’s affinity for marketing was fostered early in her career at Jose Cuervo International, where she formed part of a team responsible for brand development initiatives domestically and within international markets.

“Someone of Angela’s character, passion and experience meshes perfectly with what I regard as the best food service team in the restaurant industry,” said Paul Mangiamele, Chairman & CEO of Legendary Restaurant Brands, LLC. “I see Angela adding to the velocity of growth for our iconic brands: Bennigan’s, Steak and Ale and particularly our non-traditional platform, Bennigan’s on the Fly.”

Discher views her new position as a natural progression from her previous personal and professional experiences.

“I am proud to join a remarkable team charged with revolutionizing the casual dining segment.” said Discher. “Mostly I am excited to work with the Bennigan’s and Steak and Ale brands, which offer such a formidable consumer proposition. I look forward to leveraging my experience and accomplishments in developing audiences and business around these world-class brands.”

Now with more than 150 restaurants open or under contract worldwide, Legendary Restaurant Brands LLC is continuing to experience strong growth while simultaneously redefining casual dining. Since the end of 2012, the company has opened new franchise locations in Clarksburg, MD; Santa Clara, CA; Saddle Brook, NJ; Tysons Corner, VA; Veracruz, Mexico; Larnaca, Cyprus; and Dubai, UAE.

Additional restaurants are planned for California, Florida, Maryland, New Jersey, Tennessee, Texas and Virginia; and internationally in Mexico, Central America, Cyprus, Egypt, Korea, Kuwait, Saudi Arabia and South America.

About Legendary Restaurant Brands

Legendary Restaurant Brands owns the iconic Bennigan’s and Steak and Ale brands – the pioneers of casual dining – as well as the fast-casual concept, Bennigan’s On The Fly. Bennigan’s is a high-energy neighborhood restaurant and tavern that is redefining casual dining. With chef-driven food, innovative drinks and warm, friendly Irish hospitality, this Legendary brand delivers memorable dining experiences to every guest and compelling returns to all its franchisees. Steak and Ale is another American classic poised for a triumphant return. Redefined as a 21st Century polished-casual concept, the new Steak and Ale will once again set the standard for affordable steakhouses. Bennigan’s and Steak and Ale will be celebrating their 40th and 50th anniversaries, respectively, in 2016.

For franchising information, visit Bennigans.com or call 855-GOT-BENN.

SOURCE Legendary Restaurant Brands

Contact:

Ladd Biro
Champion Management
Founder & Principal
O: 972.930.9933
C: 817.675.3499

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