October 23, 2015 // Franchising.com // SINGAPORE - Wyndham Hotel Group’s aggressive growth in South East Asia is showing no signs of slowing down, as the world’s largest hotel company today announced the signing of seven new franchise agreements during ITB Asia in Singapore.
The properties will be located across tourist hot spots in Thailand, Malaysia and Vietnam under the hospitality giant’s Ramada®, Days Inn® and Wyndham Hotels and Resorts® brands.
The news follows the signings of 26 managed and franchised properties for Wyndham Hotel Group so far this year in South East Asia. The announcement also coincides with the launch of the company’s new Explore Our World promotion in the region, which will give guests the opportunity to experience Wyndham’s growing portfolio of accommodations with discounts and other benefits.
Barry Robinson, Wyndham Hotel Group’s president and managing director, South East Asia and Pacific Rim, said the seven new franchise agreements boost the company’s strategic efforts to expand its brands even further across the region.
“South East Asia is becoming an increasingly popular tourist destination with an estimated 100 million visitors annually,” said Mr Robinson. “With visitor numbers continuing to rise, we have our sights set on growing our presence to meet this demand over the coming years. We know our range of globally recognised brands will offer the utmost in value and services to meet the needs of today’s travellers in South East Asia.”
He added, “These new deals demonstrate our commitment to working with respected hotel developers and management companies in the region. We look forward to building on the strong relationships we have formed with our partners well into the future.”
Five of the newly signed properties will be located in Thailand: Days Inn Rest Sea Jomtien Beach Pattaya, Days Inn Siam Central Pattaya, Days Inn Patong Beach Phuket and Ramada Suites Wong Amat Pattaya, all of which are owned by Ratanakorn Asset and managed by KosMopolitan Hospitality, and Ramada ChaoFa Phuket. The flurry of development also heralds Wyndham Hotel Group’s expansion in Malaysia with Ramada Resort Lumut.
To celebrate its growth in South East Asia and the Pacific Rim, Wyndham Hotel Group will launch its Explore Our World promotion to consumers in the region on November 2, 2015. During the promotion, guests staying at Wyndham’s extensive range of hotels in the region can save up to 30 per cent on their stays, as well as earn 2,000 bonus Wyndham Rewards® loyalty points. Bookings must be made by December 10, 2015, and stays must be completed by October 31, 2016. For more information, visit
www.wyndhamap.com beginning November 2.
The new Wyndham Rewards loyalty program, launched by Wyndham Hotel Group in May 2015, lets members earn more and redeem faster than any other program in the industry today. It is the first major rewards program of its kind to offer a flat 15,000-point free night redemption rate and the only program in the industry to offer a minimum of 1,000 points with every qualified stay. Points can be earned and redeemed at more than 7,500 participating hotels globally. More information is available at
Across South East Asia and the Pacific Rim, Wyndham Hotel Group currently has more than 60 hotels open and operating under its Ramada®, Wyndham Hotels and Resorts®, Days Inn®, TRYP by Wyndham® and Microtel Inn & Suites by Wyndham® brands. The company also has more than 60 properties in its development pipeline.
Wyndham Hotel Group is the world’s largest hotel company based on number of hotels and is one of three hospitality business units of Wyndham Worldwide (NYSE: WYN). As both a leading hotel brand franchisor and hotel management services provider, the company’s global portfolio consists of approximately 7,700 properties and over 668,500 rooms in 71 countries under the following brands: Dolce Hotels and Resorts®, Wyndham Grand® Hotels and Resorts, Wyndham Hotels and Resorts®, Wyndham Garden® Hotels, TRYP by Wyndham®, Wingate by Wyndham®, Hawthorn Suites by Wyndham®, Microtel Inn & Suites by Wyndham®, Ramada®, Baymont Inn & Suites®, Days Inn®, Super 8®, Howard Johnson®, Travelodge® and Knights Inn®. Wyndham Rewards, the company’s guest loyalty program, offers more than 40 million members the opportunity to earn and redeem points at thousands of hotels across the world. For more information, visit www.wyndhamworldwide.com.
SOURCE Wyndham Hotel Group