Experienced Marketing Pros Acquire Valpak of Coastal Carolina
Husband-and-Wife Team Bring Savings to Businesses and Residents in North Carolina
ST. PETERSBURG, Fla. - Oct. 27, 2015 // PRNewswire // - Valpak, a leader in local print and digital coupons, announced today that Mike and Patty Horansky, former owners of a local direct mail marketing business, have purchased the Valpak of Coastal Carolina territory. With this territory, Valpak's signature blue envelope will now mail to 70,000 households in Wilmington, Leland, Hampstead, Southport, Oak Island and St. James starting Nov. 16. As an added bonus, the first mailing will include a $100 Instant Winner check for seven lucky consumers.
The Horanskys previously owned and operated Coastal Clipper, which Mike founded in Wilmington in 2006. With their Valpak purchase, the pair will be merging their Coastal Clipper offerings under the Valpak label and can now provide their existing and future clients with even more benefits, including digital services.
"The blending of these two successful entities is a great business move for Patty and I and brings better savings and marketing opportunities to our clients,'' said Mike Horansky, Valpak of Coastal Carolina franchisee. "This new venture means an even greater local presence for the advertiser and for the consumer looking to save dollars on home services, auto repair, restaurants, health and beauty and more. We look forward to continuing to serve our growing roster of clients through our new Valpak business and offering more ways to save for residents in the Coastal Carolina region."
An advertising veteran with 30 years of experience in helping small businesses meet their marketing needs, Mike Horansky has worked closely with clients to design successful direct mail advertising campaigns that drive customers to support local shops and services along the Cape Fear Coast. He previously owned Valpak of Western Massachusetts, so Mike is a longtime member of the Valpak family. Patty is a former longtime newspaper writer and editor.
"The Horanskys are valued members of their community, and we're thrilled that they've decided to merge their successful Coastal Clipper business with Valpak," said Greg Courchane, Valpak's director of franchise sales. "This integration will undoubtedly benefit businesses in need of marketing assistance and residents looking for ways to save. We fully support the Horanskys as they continue to flourish existing relationships and build new ones with consumers in their community."
A leader in cooperative direct mail, Valpak mails coupons to nearly 40 million demographically targeted households per month in more than 100 markets in 45 states and four Canadian provinces. Today, in addition to its flagship Blue Envelope, Valpak offers its business customers an impressive portfolio of digital advertising products including Smartphone apps, which are also integrated into the Samsung Wallet, Apple Passbook, Google Wallet and online coupons to reach consumers at home, and on-the-go.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted, industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000, and a minimum net worth of $150,000.
For more information on Valpak franchise opportunities, please contact Greg Courchane at firstname.lastname@example.org or 727-399-3091 or visit www.valpakfranchising.com.
Discover more about Valpak®
Valpak is at the heart of communities across North America, helping people save, businesses grow and neighborhoods thrive through a network of local franchises in the U.S. and Canada. Valpak marketing consultants live and work in your neighborhood. We know what your customers want (we are them!) and can help you take the guesswork out of advertising with real-world marketing solutions that drive measurable results. From the mailbox to online to mobile devices, Valpak continues to find innovative ways to connect businesses with consumers. Monthly, close to 40 million homes receive our Blue Envelope of savings and traffic on valpak.com and our syndication partner sites exceeds 110 million. Backed by the muscle of Cox Target Media, your local Valpak office has the means and know-how to custom build a marketing campaign that meets your needs and budget. Let us introduce you to the neighborhood. Call Valpak at 1-800-676-6878.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America's leading direct marketing companies, and Savings.com, a leading destination for online coupon codes and grocery deals. The company's operations currently include 14 broadcast television stations and one local cable channel, 59 radio stations, seven daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million print and online newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online www.coxmediagroup.com.