Jamba Juice and Blendtec to Develop a Fully-Optimized Blending Solution
Jamba® to Incorporate Most Advanced Blending Technology into Smoothie and Juice Stores Nationwide
EMERYVILLE, Calif. - (BUSINESS WIRE) - November 4, 2015 - Jamba, Inc. (NASDAQ:JMBA) a leading health and wellness brand, and Blendtec, Inc., developer of the world’s most advanced blenders, announced today that the companies have entered into a strategic agreement intended to deliver a fully-optimized blending solution for Jamba Juice stores. The key focus of the agreement will be to incorporate long-term optimization of Jamba’s in-store blending capabilities, foster ongoing innovation, and provide flexible business terms to Jamba franchise partners as they grow their businesses.
Blendtec blenders will provide a number of operational efficiencies, including more powerful and quieter motors, reduced re-blends, and blend times that will enhance speed-of-service. The blenders also provide smoother texture to Jamba smoothies and juices. These improvements are expected to increase customer satisfaction and support franchise business success.
On an ongoing basis the companies will be highly focused on developing innovative solutions to meet Jamba’s growing needs. In addition to the optimized blending solution, the companies have agreed to implement a proprietary, stand-alone smoothie unit expected to greatly accelerate Jamba’s JambaGo® and Jamba Express formats that will open a wealth of new channel opportunities for the brand.
“The partnership with Blendtec will greatly improve our operational efficiencies and future innovation,” said James D. White, chairman, president and CEO, Jamba. “Blendtec is a highly-capable, solution-oriented company that will provide Jamba with game-changing solutions and commercial opportunities to extend the brand.”
Tom Dickson, founder and CEO of Blendtec, is enthusiastic about the agreement. “At Blendtec, we’re passionate about two things: good nutrition and innovation. Our agreement with Jamba Juice further enables us to pursue both, and so we’re excited to work with them.”
Founded in 1990, Jamba, Inc. is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot teas, and a variety of food items including hot oatmeal, breakfast wraps, sandwiches, Artisan Flatbreads™, baked goods, and snacks. As of June 30, 2015, there were 807 Jamba® stores system-wide in the United States, of which 601 are franchise-operated stores, and 206 are Company-owned. Jamba is a proud sponsor of “Team Up for a Healthy America” in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes, and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).
SOURCE Jamba, Inc.
Dir. Corporate Communication