Sotheby's International Realty Brand Welcomes Washington Firm

November 05, 2015 // Franchising.com // Madison, N.J. - Sotheby’s International Realty Affiliates LLC today announced that DiDario Colon in Walla Walla, Washington, is the newest member of its real estate network and will now operate as Walla Walla Sotheby’s International Realty.

The firm, which is owned and operated by Jayne DiDario and Lew and Cherie Colon, will service the greater Walla Walla County area including College Place, Dayton, Lowden, Touchet, Waitsburg, and Walla Walla. With this addition, the Sotheby’s International Realty brand now has six independently owned and operated affiliates in Washington state including: Brazen Sotheby’s International Realty, Cascade Sotheby’s International Realty, Island Group Sotheby’s International Realty, Marketplace Sotheby’s International Realty, Morrison House Sotheby’s International Realty and Realogics Sotheby’s International Realty.

“We’re excited to add this fine firm to the Sotheby’s International Realty network,” said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC. “Located in a premier wine producing area in the Pacific Northwest, Walla Walla has seen an increase in interest from buyers all over the world, making it an ideal market for our brand.”

“Our affiliation with Sotheby’s International Realty offers our local clients global exposure and gives us the opportunity to serve clients internationally,” said DiDario. “We are excited to be a part of such a recognizable and well-respected brand while continuing to offer the highest standard of professionalism.”

The firm’s office is located at 3 East Main Street in Walla Walla.

The Sotheby’s International Realty network currently has more than 17,000 sales associates located in approximately 800 offices in 61 countries and territories worldwide. Walla Walla Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.

About Sotheby’s International Realty Affiliates LLC

Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.

SOURCE Sotheby’s International Realty Affiliates LLC

Contact:

Lindsey Scharf
Senior Manager, Brand Content and Communications
Sotheby's International Realty Affiliates LLC
(973) 407-5596
Lindsey.Scharf@sothebysrealty.com

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