NEW YORK - November 10, 2015 - (BUSINESS WIRE) - St. Regis Hotels & Resorts is delighted to unveil Caroline’s Four Hundred, the brand’s first-ever bespoke scent inspired by Caroline Astor, the matriarch of the hotel’s founding family and doyenne of New York’s Gilded Age society. The St. Regis fragrance will be featured at all 35 of the luxury brand’s hotels and resorts around the world and will be retailed as a candle beginning today, followed by a room spray in spring of 2016.
“Scent has the rare ability to transport us to another time and place, in the most intimate way,” said Carlos Huber, the founder of ARQUISTE. “It has been an honor working with St. Regis to capture the brand’s rich history and its modern sophistication in one olfactory experience.”
Inspired by one of the most splendid of “The” Mrs. Astor’s famous balls, Caroline’s Four Hundred takes its name from the 400 notable guests that represented the highest echelons of New York society. The scent captures at once the exotic woods of the ballroom; the potted palms and apple blossoms that lined the hallways; and the light crisp essence of champagne wafting through the crowds. With notes of rich American Beauty roses – her favorite flower –, green stems, white lilies and the delicate sweetness of quince, apple and cherry blossom, Caroline’s Four Hundred, embraces all of the blooms that adorned her home on that unforgettable evening in 1900.
“Rooted in New York society with the legendary “400” and entertaining every generation of society since, St. Regis endures as the epitome of glamour,” said Daphne Sipos, Global Brand Director, St. Regis Hotels & Resorts. “We are thrilled that ARQUISTE could capture the spirit of the brand for our discerning guests to enjoy, whether they are staying with us and when they are at home.”
A world-renowned scent designer, architect and historic preservationist, Carlos Huber was the natural partner for St. Regis to create a signature modern scent that reflects the luxury hotel brand’s enduring legacy and timeless allure. A genuine brand enthusiast, Huber calls St. Regis home when he is traveling and entertaining.
Caroline’s Four Hundred candle retails for $80 USD and is available for purchase on the St. Regis brand’s online retail site, www.stregis.com/boutique, as well as www.arquiste.com. The room spray will retail in spring of 2016.
Combining classic sophistication with a modern sensibility, St. Regis is committed to delivering exceptional experiences at 35 luxury hotels and resorts in the best addresses around the world. Since the opening of the first St. Regis hotel in New York City over a century ago by John Jacob Astor IV, the brand has remained committed to an uncompromising level of bespoke and anticipatory service for all of its guests, delivered flawlessly by signature St. Regis Butler Service. Starwood’s ultra-luxury brand is set to expand its legacy to 50 hotels by 2020. For more information and new openings, visit stregis.com or follow Twitter, Instagram and Facebook.
A scent is a time capsule. A single fragrance can transport us across time, evoking our most intimate memories and opening doors to distant worlds. Curated by Carlos Huber, an architect specializing in historic preservation, the ARQUISTE fragrance collection captures pivotal moments in time, transporting the wearer to evocative moments in history. Each fragrance is meticulously researched using authentic sources, and uses only the rarest of ingredients to perfectly capture the olfactory experience of a particular time and place. The complete ARQUISTE collection offers beautiful, complex creations that honor history and embrace modernity, and allows both men and women to unlock personal revelations and experience history in a most intimate way.
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SOURCE Starwood Hotels & Resorts Worldwide, Inc.
For St. Regis Hotels & Resorts