Krispy Kreme® Sweet Treats Now Available to Troops and Military Families Throughout Europe
WINSTON-SALEM, N.C. - November 10, 2015 - (BUSINESS WIRE) - Krispy Kreme Doughnuts, Inc. (NYSE: KKD) is now open for business at U.S. military bases throughout much of Europe. Today, the Army & Air Force Exchange Service (AAFES) began producing and distributing Krispy Kreme Doughnuts’ one-of-a-kind sweet treats, including its signature Original Glazed® doughnuts, to U.S. troops and their families at military bases in Germany, Belgium, Bulgaria, Greece, Italy, the Netherlands, Portugal, Turkey, and the United Kingdom.
"We are excited to partner with AAFES to be able to get fresh, great-tasting Krispy Kreme® sweet treats to U.S. troops throughout much of Europe,” said Dan Beem, Krispy Kreme President, International. “We are proud to be able to provide a little taste of home with the same great-tasting Krispy Kreme products they would get in any of our shops around the world.”
Through a licensing agreement with AAFES, a team of master bakers at its largest production plant in the world in Gruenstadt, Germany is using Krispy Kreme’s proprietary doughnut-making equipment and ingredients to produce a wide variety of Krispy Kreme’s signature iced, filled and other doughnut offerings.
The bakery currently supplies more than 200 American-branded products made from scratch daily to authorized shoppers at military bases throughout Europe, Iraq and Afghanistan. Each product is identical to those service members, Department of Defense civilians and their families find in the United States, down to the packaging, recipes and ingredients.
About The Army & Air Force Exchange Service
Celebrating its 120th year of service, the Army & Air Force Exchange Service (Exchange) is a non-appropriated fund instrumentality of the United States Department of Defense. The Exchange’s mission is to go where soldiers, airmen and their families go to improve the quality of their lives through goods and services provided. The Exchange serves approximately 12 million customers in all 50 states and more than 30 countries.
About Krispy Kreme
Krispy Kreme is a global retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Krispy Kreme has more than 1,000 retail shops in 24 countries. Krispy Kreme is listed on the New York Stock Exchange (NYSE: KKD). For more information about Krispy Kreme visit www.KrispyKreme.com. Also visit us on Facebook at www.Facebook.com/KrispyKreme, on Twitter at www.Twitter.com/KrispyKreme, and on Instagram at www.Instagram.com/KrispyKreme.
SOURCE Krispy Kreme Doughnuts, Inc.
Krispy Kreme Doughnuts, Inc.
Sr. Director, Corporate Communications