November 13, 2015 // Franchising.com // HOFFMAN ESTATES, Ill. – Customers can shop with confidence and avoid long lines on Thanksgiving evening and Black Friday at Sears Hometown Stores, Sears Home Appliance Showrooms and Sears Appliance & Hardware Stores nationwide.
Sears Hometown and Outlet Stores, Inc. (NASDAQ: SHOS) is providing Doorbuster pricing during all opening hours on Thanksgiving evening through all day Black Friday and is planning its inventory to provide all customers the opportunity to get Doorbuster pricing and availability.
“With many retailers providing holiday discounts earlier and expanding promotions over many days, standing in line for hours on Thanksgiving or Black Friday to get a great deal - when the actual quantities are very limited - is becoming an antiquated concept,” said David Buckley, Sears Hometown and Outlet Stores, Inc. Chief Marketing Officer, VP of Marketing and e-Commerce. According to the National Retail Federation, consumers shopped in-stores and online earlier than ever during the 2014 holiday season due to the improving economy and early promotions. This change in buying behavior is causing a shift in how much consumers spend over the busiest shopping weekend of the year.
Buckley added, “With advancements in technology impacting buying habits and the economy making consumers savvier and more sophisticated, they are less likely to stand in line to save a few dollars on an item that may not be in stock when they get their chance to buy it. Our goal is to make sure our customers don’t get doorbusted.”
The company is offering a guarantee on all Doorbuster merchandise offered November 26-27, 2015 at Sears Hometown Stores, Sears Home Appliance Showrooms and Sears Appliance & Hardware Stores only. If a Doorbuster item is not in stock, the item is guaranteed to be available for delivery or store pick up at the Doorbuster price by 12/25/15 or customer will receive the item when it becomes available and a $50 Sears gift card. There is a limit of one gift card per household.
To find the nearest location, visit http://www.shos.com.
Sears Hometown and Outlet Stores, Inc. (NASDAQ: SHOS) is a national retailer primarily focused on selling home appliances, lawn and garden equipment, tools and hardware. As of August 1, 2015, Sears Hometown and Outlet Stores and its dealers and franchisees operated a total of 1,215 stores across all 50 states as well as in Puerto Rico and Bermuda.
In addition to merchandise, Sears Hometown and Outlet Stores, Inc. provides consumers with access to a full suite of services, including home delivery, installation and extended service contracts.
Sears Hometown and Outlet Stores, Inc. operates through two segments - the Sears Hometown and Hardware segment and the Sears Outlet segment. The Sears Hometown and Hardware segment’s stores are designed to provide customers with in-store and online access to a wide selection of national brands of home appliances, lawn and garden equipment, tools, sporting goods and household goods, depending on the particular store. The Sears Outlet stores are designed to provide customers with in-store and online access to purchase new, one-of-a-kind, out-of-carton, discontinued, reconditioned, overstocked and scratched and dented products across a broad assortment of merchandise categories, including home appliances, apparel, mattresses, sporting goods, tools and lawn and garden equipment at prices that are significantly lower than list prices.
SOURCE Sears Hometown and Outlet Stores, Inc.
Fishman Public Relations