Boston’s Restaurant & Sports Bar Strikes Gold This Winter
Dallas-Based Casual Dining Brand Launches Scratch-Off, Golden Ticket Campaign, Offers Cash Rewards
DALLAS - November 16, 2015 - (BUSINESS WIRE) - As part of its upcoming winter campaign which promotes the brand’s scratch-made menu items, Boston’s Restaurant & Sports Bar’s (Boston’s) will be promoting a “scratch-off” golden ticket competition for all takeout and delivery pizza orders from November 16 through December 31, 2015 in which guests can win cash prizes.
Putting the focus back on its scratch-made menu items, Boston’s locations will place a golden ticket inside each to-go pizza order during the holidays. Customers then have the opportunity to ‘scratch and win’ with the enclosed ticket. There will be three winners nationwide, each of whom will receive $1,000.
“With each and every campaign, we like to incorporate some aspect that sets the tone of sharing good food with good people and our scratch-to-win contest this winter is no different,” said Brad Bevill, VP of Marketing of Boston’s Restaurant & Sports Bar. “The addition of the golden ticket promotion encourages sharing scratch-made food with loved ones this holiday season, incentivizing guests to take Boston’s to-go with the hopes of receiving a winning golden ticket.”
This past fall, Boston’s put the emphasis back on the story of its legendary dough but the brand’s winter campaign is going even a bit further. By showcasing not only the dough but over 60 scratch-made menu items that set the brand apart, Boston’s is again separating itself from the competition and offers guests an experience unlike any other in the casual dining space. Boston’s dough recipe was created in 1964 and at each location across the country the dough is still kneaded by hand and proofs for 24 hours to develop its signature flavor. As a company, Boston’s uses 7 million pounds of flour a year just on dough alone and every single one of its kitchen makes its dough from scratch, never serving pre-made, mass produced, frozen dough that you might find in other restaurants.
“Our food quality is truly something we’re proud of. We pair that with the culture of spending time with friends, family, teammates, coworkers, etc. to make Boston’s a place where groups gather to reunite, catch up, and celebrate over the holidays,” added Bevill. “The scratch-to-win golden ticket contest is a fun way to reward our guests and hopefully help offset some of the holiday spending we know is ahead of us.”
Boston’s Restaurant & Sports Bar’s U.S. operations are based in Dallas. The company currently has 28 locations operating in 23 states and the company’s sister brand, Boston Pizza which is celebrating more than 50 years of service, has more than 375 locations throughout Canada and is considered the No. 1 casual dining brand in the country. Full contest rules will be posted at www.bostons.com/terms-and-conditions.
About Boston’s Restaurant & Sports Bar
Headquartered in Dallas, Texas, Boston’s Restaurant & Sports Bar offers a contemporary, sit-down family dining atmosphere with a separate sports bar customized with local team memorabilia. The result is a fun, high-energy setting for families and sports enthusiasts alike. While Boston’s specializes in gourmet pizza and pasta, its menu features nearly 100 items including salads, sandwiches, and a variety of sports bar favorites such as burgers, wings and ribs. With annual system wide sales approaching $1 billion, Boston Pizza and Boston’s have more than 390 outlets throughout the United States, Canada and Mexico. For more information on the Boston’s franchise opportunity, visit www.bostons.com/franchising/. For the latest news on Boston’s Restaurant & Sports Bar visit www.facebook.com/BostonsNational or follow Boston’s on Twitter at www.twitter/BostonsCorp.
SOURCE Boston’s Restaurant & Sports Bar
Fishman Public Relations
(847) 945-1300 ext. 237
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