Season’s Eatings – First Watch Introduces First-ever Holiday Menu, Launches Annual Gift Card Promotion

The Daytime Café will feature Cinnamon Chip Pancakes this holiday season

November 18, 2015 // Franchising.com // BRADENTON, Fla. – First Watch, the nation’s leading breakfast, brunch and lunch concept, is gifting its customers with a sweet new treat this holiday season. In addition to the beginning of First Watch’s annual holiday gift card promotion, the company announced three new holiday menu items today, which will be available only for a limited time at the company’s nearly 140 restaurants across the U.S.

First Watch’s limited-time holiday menu introduces Cinnamon Chip Pancakes along with a classic Steak & Eggs and the customer-favorite BLT Benedict. Customers can find these seasonal offerings in addition to the traditional breakfast, brunch and lunch favorites at their local First Watch for a limited time:

  • Cinnamon Chip Pancake Breakfast – Two fresh cage-free eggs any style with a Cinnamon Chip Pancake and your choice of bacon, turkey sausage or sausage link.
  • Classic Steak & Eggs – Seasoned and seared flat iron steak with two fresh cage-free eggs any style. Served with fresh seasoned potatoes and whole grain artisan toast.
  • BLT Benedict – Two poached cage-free eggs on toasted Ciabatta with bacon, vine-ripened tomato slices, hollandaise sauce, lemon-dressed arugula, avocado and fresh herbs. Served with lightly dressed mixed greens.

First Watch’s curated new menu takes an elevated approach to traditional and innovative offerings made to order using farm fresh ingredients. It includes items such as Avocado Toast, Smoked Salmon Eggs Benedict, Farm Stand Breakfast Tacos and Lemon Ricotta Pancakes. The restaurant will offer healthy, flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables, cage-free eggs and 100% fresh-squeezed orange juice as well as more indulgent, traditional breakfast, brunch and lunch offerings.

The 2015 Holiday offerings will be available until Monday, Jan. 4.

In addition to the restaurant’s seasonal menu items, First Watch will be giving holiday shoppers $20 in Bonus Bucks for every $100 in gift cards purchased now through Thursday, Dec. 31. The Bonus Bucks are valid Friday, Jan. 1, 2016, through Monday, Feb. 29, 2016.

First Watch serves its entire menu seven days a week until 2:30 p.m. The restaurant also offers customers complimentary newspapers and free Wi-Fi Internet access.

About First Watch

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls and the Chickichanga. Just recently, First Watch was named a 2015 Top Consumer Pick by Nation’s Restaurant News and has received other recognition including being named a 2013 “Next 20” Emerging Brand by Nation’s Restaurant News and a 2014 Top Franchise Value by FSR Magazine. First Watch is the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 270 restaurants in 26 states, including more than 135 First Watch restaurants, 116 The Egg & I restaurants, 20 The Good Egg restaurants and one Bread & Company restaurant in Nashville (with another one under construction). For more information, visit firstwatch.com.

SOURCE First Watch

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