VOM FASS Infuses Joy Into Holiday Shopping
Gift-Givers Find From-the-Cask Flavor at VOM FASS
November 18, 2015 // Franchising.com // MADISON, Wis. – VOM FASS is the answer to the search for joy in holiday shopping. Shoppers can escape the chaos of the holidays, become taste explorers and Discover Joy in the gentle atmosphere of a European-style tasting room. Beautiful wooden barrels, artisanal ceramic casks and walls of gem-colored spirits hold the keys to the perfect holiday gift.
Unlike the usual holiday shopping experience, VOM FASS allows unhurried and unprecedented access to explore and taste the vast array of international oils, vinegars, spirits, and wines, making shopping at VOM FASS an entertaining and delightful adventure. Every delicious product at VOM FASS is ready for sampling “from the cask” [the English translation of VOM FASS]. Guests will enjoy discovering the perfect flavors for everyone on their gift list.
The personalization does not end with flavors. Guests have the opportunity to choose a thoroughly unique bottle for each gift. The talented staff at VOM FASS will handwrite the label on the bottles and finish each precious purchase with complimentary gift-wrapping. In no time, customers will go from a “what-to-buy” quandary to a perfectly chosen and creatively wrapped “ready-to-open” gift. That’s how VOM FASS brings joy to holiday shopping.
“The holidays set a scene we are all unfortunately familiar with. Department stores and malls everywhere are filled with people rushing and stressing to find the best gift at the best deal. It can be exhausting, so we are offering a way to make holiday shopping a joy instead of an obligation,” said Justin Gibson, president of Madison, Wisconsin-based VOM FASS USA. “VOM FASS is here to transform holiday shopping into a stress-free and memorable experience.”
VOM FASS is enriching the season with Aceto Balsamico Maletti, a full-bodied traditional balsamic, aged in oak barrels, with a rich taste of fig and dried cherry and a toasted finish of molasses and hints of caramelized oak. Shops offering a liquor selection are ushering in the holidays with the Blair Athol Single Malt Scotch Whiskey. Aged 12 years in a sherry cask, the Blair Athol packs a sweetness that borders on brandy with a finish reminiscent of a fine port. These products - and dozens more - are ready for tasting before purchase at VOM FASS.
VOM FASS is well recognized for its award-winning, adventurous products, with customized packaging and a one-of-a-kind experience for each customer. It provides a heart-warming interaction, especially during the season of giving. VOM FASS provides a delightful opportunity to inspire in loved ones a particular kind of healthy, discerning lifestyle for years to come.
By selling hand-selected imported European whiskeys, spirits, oils, vinegars and spices in select locations, and offering an educationally flavorful experience for customers, VOM FASS creates a gathering place for the community to discover flavors that turn ordinary dinner parties and home-cooked meals into exceptional ones. VOM FASS features handmade products from selected artisans who use traditional methods and follow exacting standards to produce their products. VOM FASS only sources its products from partners using natural processes, sustainable agriculture and ethical sourcing.
All are invited to VOM FASS to discover the joy of holiday shopping.
To learn more about holiday season activity at VOM FASS, call (608) 204-0300 or visit vomfassusa.com.
About VOM FASS USA
VOM FASS USA is dedicated to helping taste explorers slow down and discover a world of flavor from their European-style tasting rooms in nearly 30 cities across the country. These candy stores for connoisseurs showcase the world’s finest oils, vinegars, wines and spirits. VOM FASS has roots in Germany, more than 100 awards from renowned institutes, and over 20 years of experience in growing, tasting and testing the best collection of products that cannot be found elsewhere. The extended VOM FASS family of producers reaches into more than 20 countries, ensuring every product has a special story. For more information and to sample, sample, (and sample) the products available, visit www.vomfassusa.com and find a store near you.
SOURCE VOM FASS USA
All Points Public Relations
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