November 30, 2015 // Franchising.com // InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, has announced the signing of the first Holiday Inn Express® hotel in Gibraltar. The new build hotel is set to open during the summer of 2017 and will operate under a franchise agreement with G. & J. B. Hotels 2014 Ltd.
Gibraltar is a well-established finance centre and a popular Mediterranean holiday destination where guests can enjoy tax free shopping, leisure activities on the beach and dine in a variety of local and international restaurants. Featuring 120 rooms, a restaurant, bar and meeting facilities, Holiday Inn Express® Gibraltar will be located close to Gibraltar International Airport on Devil’s Tower Road at the entrance to the city. The airport, city centre, marina and coastline are all within walking distance of the hotel.
The new property will be a ‘next generation’ Holiday Inn Express hotel complete with the latest smart technology, larger cosier beds, and a modern continental Express Café and Bar. Based wholly on guest insight, the Holiday Inn Express brand’s ‘Next Generation’ guest experience has been developed with industry-leading experts to meet the changing needs of today’s Smart Traveller.
Hylko Versteeg, Director of Development, Southern Europe, IHG said: “We’re thrilled that Holiday Inn Express Gibraltar will be the first internationally branded mid-market hotel to have a presence in the territory in decades. Holiday Inn Express is IHG’s growth engine and we’re opening more hotels under this brand in Europe than any others. We look forward to working with G. & J.B. Hotels 2014 Ltd for the first time and hope this is the start of a long and fruitful partnership.”
Franco Ostuni Executive Director of G. & J.B. Hotels 2014 Ltd said: “As well as being a tourism destination, Gibraltar has an established reputation as a financial centre. Coupled with its excellent location in the city, the hotel is well placed to attract strong demand from business and leisure guests. We’re confident Holiday Inn Express Gibraltar will be the number one mid-market hotel in the country and we’re very much looking forward to opening the doors to this brand new hotel.”
The Holiday Inn Express brand offers guests everything they need and nothing they don’t. The Holiday Inn Express brand’s success comes from attracting value-oriented guests who want a high quality hotel that provides a great night’s sleep at a competitive price. Guests are guaranteed a warm welcome, friendly and efficient service, a free breakfast and Wi-Fi included in the room price. It’s Simple. Smart. Spot on.
Launched in 1991, the Holiday Inn Express® brand is one of the largest and fastest growing brands in the hotel industry, opening hotels at a rate of two per week on average. There are over 2,400 Holiday Inn Express hotels across the globe today and more than 570 hotels in the development pipeline*. Over the past three years, the brand has entered over ten new countries globally*.
*Figures as at 30th September 2015.
IHG (InterContinental® Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo®, EVEN™ Hotels, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®.
IHG franchises, leases, manages or owns more than 4,900 hotels and 727,000 guest rooms in nearly 100 countries, with more than 1,300 hotels in its development pipeline. IHG also manages IHG® Rewards Club, the world’s first and largest hotel loyalty programme with more than 90 million members worldwide.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 350,000 people work across IHG’s hotels and corporate offices globally.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media and follow us on social media at: www.twitter.com/ihg, www.facebook.com/ihg and www.youtube.com/ihgplc.
SOURCE IHG (InterContinental® Hotels Group)