Red Mango® Teams with Nestlé® Toll House® Café by Chip®
Leaders of healthy and indulgent treats forge co-branding alliance.
November 30, 2015 // Franchising.com // DALLAS - Two of the most well-known names in sweets and treats announced they are joining forces today to create expanded opportunities for their franchisees and more menu variety for their customers.
Red Mango® Yogurt Café Juice Bar & Smoothies announced a co-branding alliance with Crest Foods, Inc., franchisor of Nestlé® Toll House® Café by Chip®. Under terms of the agreement, franchisees of both brands will have the opportunity to co-brand and expand their menu to include Red Mango and Nestlé Toll House Café by Chip signature products in the same location.
"It's a terrific alliance for our franchisees and for the brands," said Ziad Dalal, Crest Foods founder and president. "With a very modest additional investment, franchisees can essentially have two franchises in one that leverage their real estate and labor investments and offer customers a wider range of options."
Existing and new locations will also have the option to participate in this alliance. Exterior branding for Red Mango Yogurt Café Juice Bar & Smoothies will be side by side with Nestlé® Toll House® Café by Chip®. Each co-branded location will offer the award-winning all-natural frozen yogurt, made-to-order fresh fruit smoothies and a wide variety of fresh cold-squeezed juices from Red Mango as well as the famous cookies, baked goods, Nescafé® specialty coffees, and light foods such as crepes and flatbreads from Nestlé® Toll House® Café by Chip®.
"This is a tremendous opportunity for both Red Mango and Nestlé® Toll House® Café by Chip® franchisees and a bonus to customers of both brands," said Jim Notarnicola, vice president of marketing and franchising for Red Mango. "This will be seamlessly executed so that there is no brand confusion and designed to provide an immediate opportunity for franchisees to see incremental increases in sales and profits."
The new co-branded Red Mango and Nestlé® Toll House® Café by Chip® will open in late November in Richardson at 1201 State Street in the CityLine development by new franchisee Clint Goin followed by another location in Fort Worth's iconic Sundance Square by new franchisee Kim Tauch.
"The economic model of the same retail space offering two brands and two menus to loyal customers will be extremely attractive to potential franchisees," added Dalal. "It enables them to lease better spaces and is designed to deliver better revenues all day long and all year round. It will also allow customers to enjoy a wider selection to satisfy their sweet tooth needs."
About Red Mango Yogurt Café Juice Bar & Smoothies
Based in Dallas and with more than 330 locations across the U.S., Mexico, El Salvador and Uruguay, Red Mango is a rapidly-expanding retailer of all-natural frozen yogurt, light foods and fresh cold-squeezed juices. Red Mango Yogurt Café Juice Bar & Smoothies serve fresh, cold-squeezed juices made with raw, never heated whole fruits and vegetables, sandwiches and salads under 500 calories, fresh fruit smoothies, and uniquely delicious all-natural frozen yogurt fortified with live and active probiotic cultures like GanedenBC30® (Bacillus coagulans GBI-30, 6086).
Red Mango is a portfolio company of BRIX Holdings, LLC, a Dallas-based multi brand franchising company specializing in chains with superior products and attractive growth prospects.
More information about Red Mango Yogurt Café & Juice Bar is available at www.redmangousa.com. Visit Red Mango on Facebook at www.facebook.com/redmango or www.facebook.com/dankimredmango, or on Twitter at www.twitter.com/redmango. Franchising information is available at redmangofranchise.info or 1(877) 457-8145.
About BRIX Holdings, LLC
BRIX Holdings, LLC is a Dallas-based multi brand franchising company specializing in chains with superior products and attractive growth prospects. BRIX Holdings focuses on brands that are both attractive to the rapidly expanding single-unit owner/operator franchise market segment and have the potential to grow into national and international award-winning chains. The current BRIX Holdings' portfolio includes the Red Mango® Yogurt Café Smoothie & Juice Bar, Smoothie Factory® Juice Bar, RedBrick Pizza®, Greenz® and Souper Salad® chains.
About Nestlé® Toll House® Café by Chip®
Nestlé® Toll House® Café by Chip® is a premiere dessert and bakery café offering customers an unrivaled experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of the very best Nestlé® brands. Crest Foods Inc., franchisor of Nestlé Toll House Café by Chip, based in Richardson, Texas, is a premiere restaurant franchisor company. The company currently franchises nearly 150 bakery cafés in the United States, Canada and the Middle East. The versatile concept has kiosk, in-line mall and street café locations. The first café opened in 2000. Nestlé® Toll House® Café by Chip® has been recognized by Entrepreneur magazine's "Franchise 500" for the last nine consecutive years through 2015. For more information please visit nestlecafe.com.
Nestle®, Toll House®, Nescafe® and associated logos and designs, are trademarks of Societe des Produits Nestle S.A., and used by Crest Foods, Inc. with permission.
SOURCE BRIX Holdings
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