MEXICO CITY - December 01, 2015 - (BUSINESS WIRE) - CKE Restaurants Holdings, Inc. (“CKE”), parent company of Carl’s Jr.® and Hardee’s®, has surpassed its 200th restaurant milestone in Mexico with the opening of two new restaurants on Friday, November 27. One of the new restaurants, operated by longtime licensee ICR, is located at La Isla Avenida Musala S/N Lote-78, M-35 while the other, operated by Premier Foods, is located at Carso Tlanepantla Avenida Sor Juana Ines De La Cruz, No, 280, Col. San Lorenzo.
“Mexico is a vibrant food service market and our brand has a strong track record of success across the country thanks to a solid base of outstanding franchisees. In fact, the country is a flagship market for Carl’s Jr. and hosts some of the highest volume, best operated restaurants in the CKE system. In recent years, we have experienced double-digit same store sales increases and double-digit new unit growth,” explained Ned Lyerly, President, International at CKE. “We’ve grown from our very first franchisee in 1991 to a total of 23 franchisees throughout the country today. Building on our current momentum, we see the potential to hit our 300th restaurant milestone in early 2019.”
Surpassing 200 restaurants in Mexico is part of CKE’s global expansion effort, which includes signed development agreements to open more than 1,000 new international restaurants. We see accelerating growth in Latin America, Asia, The Middle East and Europe with international restaurants now representing more than 18 percent of the CKE system.
The first Carl’s Jr. restaurant opened in Mexico in 1991 by Junior Foods. Today, Junior Foods is the largest licensee in Mexico with 42 restaurants in locations like Monterrey, Satillo, and opening soon in Leon.
“What originally attracted Junior Foods to the Carl’s Jr. brand nearly 25 years ago was its emphasis on premium food paired with best-in-class guest service. At the time, Mexico was severely lacking in fast food options and we knew that Carl’s Jr.’s offerings of delicious, innovative menu items at a reasonable price would resonate with customers here in Mexico,” explained Raul Ramonfaur, President of Junior Foods. “It’s quite an accomplishment for the brand to now have over 200 restaurants here in Mexico and I look forward to watching the brand continue to flourish here.”
Carl’s Jr. and Hardee’s consistently out-deliver the competition in the U.S. and worldwide with a best-in-class franchise offering supported by one-of-a-kind, premium-quality menu selections such as chargrilled 100 percent Black Angus beef Thickburgers® and Hand-Breaded Chicken Tenders™; superior service and a modern and innovative dining experience.
For more information on CKE franchise opportunities, please visit www.ckefranchise.com.
Follow Carl’s Jr. on Facebook (https://www.facebook.com/CarlsJrMex) or Twitter (https://twitter.com/carlsjrmx) for the latest product news and promotional offers.
CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company headquartered in Carpinteria, Calif. Through its subsidiaries, CKE owns and licenses Carl’s Jr.® and Hardee’s® quick-service restaurants. CKE operates Carl’s Jr. and Hardee’s as one brand under two names acknowledging the regional heritage of both banners. After opening its first restaurants in New York and New Jersey this spring and recent international openings in Canada, Colombia and Guatemala, CKE now has a total of 3,622 franchised or company-operated restaurants in 44 states and 36 foreign countries and U.S. territories. Known for its one-of-a-kind premium menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits, Hand-Breaded Chicken Tenders™ and Fresh Baked Buns, as well as an award-winning marketing approach, the Carl’s Jr./Hardee’s brand continues to deliver substantial and consistent growth in the U.S. and overseas. The Carl’s Jr./Hardee’s system is now 90 percent franchised, with international restaurants representing 18 percent of the system. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.
SOURCE CKE Restaurants Holdings, Inc.