First Burger King® Restaurant Opens In Ivory Coast
Entry Part of Burger King® Brand Global Growth Strategy
MIAMI - Dec. 1, 2015 // PRNewswire // - The Burger King® brand, the second largest fast food hamburger chain in the world, today announced the opening of the first Burger King® restaurant in Abidjan, Ivory Coast. The restaurant is located in CFAO PlaYce Marcory Shopping Mall, which opens to shoppers on December 10. The restaurant will be independently owned and operated through a franchise agreement with Servair Abidjan, a subsidiary of Servair, the third largest airline catering and logistics business globally and the category's leader on the African continent.
"We are excited to introduce the Burger King® brand to this important market. We look forward to welcoming guests in Abidjan and giving them the chance to experience the great-tasting, high-quality products that have delighted Burger King® guests for more than 60 years," said Bruno Lino, president Europe, Middle East and Africa, Burger King® brand. "We believe that Servair is an excellent and experienced restaurateur and will further strengthen the Burger King® system."
"We are proud to announce the opening of the first Burger King® restaurant in Ivory Coast. This opening is part of the Servair international development strategy," said Michel Emeyriat, president and chief executive officer of Servair. "This partnership is an important growth driver for the diversification of Servair. It also reflects the quality of our expertise and our ability to operate successfully outside of airport and transportation locations."
The new restaurant location will create approximately 50 new job opportunities and is the latest example of the Burger King® brand commitment to deliver on its aggressive international growth strategy.
About the Burger King Brand
Founded in 1954, the Burger King® brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the Burger King® system operates more than 14,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of Burger King® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The Burger King® brand is owned by Restaurant Brands International Inc. (TSX,NYSE: QSR; TSX: QSP), one of the world's largest quick service restaurant companies with more than $23 billion in system sales and over 19,000 restaurants. To learn more about the Burger King® brand, please visit the Burger King® brand website at www.bk.com or follow us on Facebook and Twitter.
SOURCE Burger King
Burger King® Brand
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