bd’s Mongolian Grill Celebrates Grand Opening in Ulaanbaatar, Mongolia
Stir-fry Concept Remains Tied to Culture of Origin for 10 years
BURNSVILLE, Minn. - December 03, 2015 - (BUSINESS WIRE) - bd’s Mongolian Grill, the popular create-your-own stir-fry restaurant, recently celebrated the grand opening of its new location in downtown Ulaanbaatar, Mongolia. The new, larger location comes as a result of heightened demand the franchise group has been experiencing in recent years.
bd’s Mongolian Grill was the first U.S.-based restaurant to open a franchise in Mongolia. The Ulaanbaatar location is owned by local group Modern Nomads, a seasoned restaurant group who also owns several other dining concepts across the country.
“The Mongolian culture is where the stir-fry concept originated,” said M. Esunmunkh, President and CEO, Nomads Chain of Restaurants. “We look forward to welcoming the Ulaanbaatar community through our new downtown doors and hosting guests for many more years to come.”
The Ulaanbaatar restaurant represents the strong company culture of bd’s Mongolian Grill. By having a franchise partner in the origin country, the brand benefits from lessons in hospitality, friendliness and community-focus. These traits have been incorporated across the bd’s Mongolian Grill system as a result of the partnership.
“Our partnership with Modern Nomads has proven itself invaluable to our company,” said Joe Phraner, President and COO of bd’s Mongolian Grill. “The bd’s company culture has been shaped as a direct result of our relationship with the Mongolian location and culture.”
bd’s Mongolian Grill in Ulaanbaatar is located at T-31, Baga Toiruu, Sukhbaatar District. The brand is also targeting the United Arab Emirates and Saudi Arabia for further expansion and is seeking qualified franchisees to help develop the restaurants.
About bd’s Mongolian Grill
bd’s Mongolian Grill first opened in 1992 in Royal Oak, Mich., offering a fun and unique dining experience. bd's encourages guests to “Stir It Up, Your Way,” allowing guests to build their own stir-fry with “Always Market Fresh” ingredients. bd’s offers a variety of choice meats and seafood, veggies and flavor-packed sauces, all freshly cooked (Mongolian-style) on a large, flat top grill. The chain has 28 restaurants. Twenty-seven locations are based domestically in 11 states, including 11 company-owned and 16 franchise restaurants. In addition, there is one franchise location in Ulaanbaatar, Mongolia. To learn more about bd's Mongolian Grill, visit www.GoMongo.com.
SOURCE bd’s Mongolian Grill
Fishman Public Relations