Camp Bow Wow Unveils New Brand Image As a Testament to its Franchisees, Pet Parents and Pups Alike
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Camp Bow Wow Unveils New Brand Image As a Testament to its Franchisees, Pet Parents and Pups Alike

The Nation's Largest and Most Trusted Pet Care Franchise Announces its Full-Scale Company Rebrand

December 08, 2015 // // BROOMFIELD, Colo. - Camp Bow Wow®, the Premier Doggy Day and Overnight Camp® franchise and an Entrepreneur Franchise 500 company, has undergone a significant rebrand to "pup-date" all of its branded materials including its corporate website, individual Camp location websites, signage, and all marketing collateral. The enhanced new direction is a reflection of Camp Bow Wow's continued investment in its franchise system, as well as its dedication to providing the highest quality experience for all pets and pet parents.

As the nation's leading pet care franchise and an $86 million brand that continues to experience tremendous growth, Camp Bow Wow is excited to celebrate its success with a fresh and invigorated look. The new brand image is clean, professional and uses authentic imagery to accurately showcase the playful nature of this premier pet service brand. To ensure that this giant undertaking truly benefited all parties involved, Camp Bow Wow's internal marketing team developed and managed the entire project from start to finish.

The new website, which is a key element of the rebrand, showcases a sleek interface with improved navigation. The intuitive platform allows customers to quickly access information regarding all aspects of the business, from day care, boarding, training, and in-home pet care services to franchise opportunities and more. The site is now fully responsive and will adapt to any screen size for convenient access to Camp Bow Wow while on the go – including the all-important live web cams that allow pet parents to check in on their furry loved ones at any time.

"'Happy Healthy Pets, Happy Healthy People' is at the heart of the Camp Bow Wow brand, and our new design is a more accurate reflection of our commitment to this brand promise as we continue to grow," said Julie Turner, Vice President of Marketing for Camp Bow Wow and the visionary behind the entire rebrand. "As the first of our kind and a pet care industry leader, we are committed to putting our best 'paw' forward at all times by providing the same high quality experience both online and at every individual location. Camp Bow Wow is proud of its updated look and we are excited to celebrate a much richer brand experience with our loyal customers."

Camp Bow Wow has more than 2.7 million dog visits annually across its 152 locations in the United States and Canada. Currently, 32% of its franchisees are multi-unit owners, exemplifying the wealth of business opportunities available to individuals looking to transform their passion for pets into a successful and profitable career. Proving to be a highly resilient industry, according to the IBIS 2015 World Pet Grooming & Boarding Report, this $5B pet sector has continued to steadily grow each consecutive year over the past decade. Camp Bow Wow's rebrand will serve as the catalyst for enhanced exposure and expansion as part of the company's aggressive growth plan for 2016 and beyond.

For more information about Camp Bow Wow, to find a location near you, or to join the Pack and become a franchisee: please visit

For all media inquiries please contact: 5W Public Relations.

About Camp Bow Wow®

In 15 years, Camp Bow Wow, the premier pet care franchise, has grown to include over 152 locations across North America, becoming an $86 million brand. In 2015, the company was ranked 410 out of 500 in Entrepreneur's Franchise 500 list. The Camp concept provides the highest levels of fun, safety and service for its Campers, and peace of mind for their parents. Dogs romp together in an open-play environment and pricing is all-inclusive. Since the Broomfield, Colorado-based company started franchising in 2003, Camp Bow Wow has sold more than 152 franchises in 38 states, plus one in Canada, over 41% being women-owned. In August 2014, Camp Bow Wow was acquired by VCA, Inc. (NASDAQ: WOOF), a leading animal healthcare company in the United States and Canada.

The Camp Bow Wow brand family also includes:

  • Home Buddies by Camp Bow Wow® – premier in-home pet care
  • Behavior Buddies® – premier dog training
  • The Bow Wow Buddies Foundation – a non-profit organization dedicated to providing urgent medical care funds to dogs who are either homeless or whose parents cannot afford to pay their veterinary bills

For more information, visit

SOURCE Camp Bow Wow


Alicia Gold
Associate Vice President
5W Public Relations



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