Hilton Worldwide Bets on Asuncion, Paraguay as Next Latin America Destination for Company’s Flagship Hilton Hotels & Resorts Brand

Hilton Worldwide and Grupo Cartes Sign Letter of Intent to Develop Hilton Hotel in Heart of South America

December 09, 2015 // Franchising.com // ASUNCION, Paraguay and MCLEAN, Va. – Hilton Worldwide (NYSE: HLT) has signed a Letter of Intent with Grupo Cartes to bring the flagship Hilton Hotels & Resorts brand to Paraguay. The management agreement is anticipated to be signed in Q1 2016.

“We are pleased to solidify our negotiations with Grupo Cartes by completing this important step in our development process,” said Ted Middleton, senior vice president, development, Latin America, Hilton Worldwide. “The signing of this deal will represent a great milestone for Hilton as we continue our growth efforts in the region and expand into new markets.”

“Expanding our global footprint is one of our Hilton Worldwide strategic priorities and we are making significant headway in Latin America with more than 50 projects in our pipeline,” said Tom Potter, senior vice president, Latin America and the Caribbean for Hilton Worldwide. “A Hilton hotel in Asuncion, Paraguay, the country’s capital and largest city, would strengthen our commitment to this goal and proudly bring the company’s flagship brand to the heart of South America.”

Designed by renowned Uruguayan architect Carlos Ott and expected to open by the end of 2018, plans call for a full-service Hilton hotel featuring 180 guest rooms and 50 Hilton branded residences located at the intersection of Aviadores del Chaco and Campos Cervera.

“It would be a pleasure to work with Hilton Worldwide on this exciting project and together, introduce Paraguay to Hilton, the most recognized name in the hospitality industry,” said Osvaldo Gane Salum, director, Grupo Cartes. “Our local expertise combined with Hilton’s 96 years of renowned service standards and exceptional guest experiences would pave the way for a successful partnership.”

Read more about Hilton Worldwide at www.hiltonworldwide.com. For information about the Hilton Hotels & Resorts brand, visit www.news.hilton.com.

About Hilton Hotels & Resorts

For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 560 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton Worldwide, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton HHonors program. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app. Access the latest news at news.hilton.com and begin your journey at www.hilton.com or www.hilton.com/offers for the latest hotel specials.

About Hilton Worldwide

Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 96 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of twelve world-class global brands is comprised of more than 4,500 managed, franchised, owned and leased hotels and timeshare properties, with more than 745,000 rooms in 97 countries and territories, including Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio – A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where HHonors members can check-in, choose their room, and access their room using a Digital Key. Visit news.hiltonworldwide.com for more information and connect with Hilton Worldwide at facebook.com/hiltonworldwide, twitter.com/hiltonworldwide, youtube.com/hiltonworldwide, flickr.com/hiltonworldwide, and linkedin.com/company/hilton-worldwide.

SOURCE Hilton Worldwide


Karla Visconti
Hilton Worldwide
+1 786 866 7240

Matt Ritter
Finn Partners
954 765 3636




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