Aegean and Starwood Hotels & Resorts Join Forces to Elevate Member Benefits
ATHENS, Greece - December 10, 2015 - (BUSINESS WIRE) - Leading Greek airline Aegean and Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced an exciting new partnership, bringing a selection of exclusive benefits to their award-winning loyalty programs – Miles+Bonus and Starwood Preferred Guest (SPG®).
SPG members can now convert their Starpoints into Aegean Miles+Bonus award miles. In addition, SPG members will be given an extra 5,000 miles for every 20,000 Starpoints converted to Aegean Miles+Bonus award miles.
“We are very pleased to announce to our members our partnership with Starwood Hotels & Resorts, that will offer new rewards through our loyalty programs, Aegean Miles+Bonus and Starwood Preferred Guest. This partnership will provide additional benefits to our shared customers and enhance the value of both programs,” said Dimitris Gerogiannis, Chief Executive Officer of Aegean .
With 11 properties in Greece under The Luxury Collection, Westin and Sheraton brands, Starwood Hotels & Resorts has the largest presence in the market for an international hotel group. Aegean is Starwood’s first partner airline in Greece. Aegean , a Star Alliance member, is the largest Greek airline, expected to expand to 149 destinations in 45 countries in 2016.
“Our new partnership with Aegean will allow us to reward our loyal SPG members and cultivate even greater loyalty with travellers,” said Robert Koren, Starwood Hotels & Resorts, Vice President, Regional Director Southern Europe. “Greece, Germany, the US and the UK are key markets for us and we look forward to introducing Aegean ’s Miles+Bonus members to our world-renowned Starwood Preferred Guest program.”
In order to earn award miles when staying at Starwood Hotels & Resorts, Aegean Miles+Bonus member must join the SPG loyalty program by registering online at spg.com.
Aegean Airlines, a member of Star Alliance, is Greece’s largest airline providing at its inception in 1999 until today, full service, premium quality short and medium haul services.
In 2013 Aegean acquired Olympic Air; as a result passengers now have increased flight frequencies and connections as well as improved accessibility to Greece’s islands, including some of the more remote, both for visitors and Greeks alike. Total traffic of both companies reached 10,1m passengers in 2014 and is expected to reach 11,6m in 2015.
Aegean invests on strengthening its international presence and on supporting the Greek tourism both in Athens and in regional airports. The company's 2015 timetable included a network of 134 destinations and 15,1m available seats, while for 2016 the company is expected to operate 149 destinations in 45 countries.
The flights will be performed with one of the youngest fleets in Europe, comprising 58 aircraft, after Aegean ´s recent investment in new additional Airbus A320ceos.
Aegean has been honored with the Skytrax World Airline award, as the best European regional airline for 2015. It is the sixth time that the company has received this distinction, the previous being in 2009, 2011, 2012, 2013 and in 2014.
Miles+Bonus, the common loyalty program of Aegean and Olympic Air, offers its members the opportunity to earn miles by flying with Aegean , Olympic Air or any of the 27 Star Alliance member airlines as well as through the wide non-air partners’ network. Miles collected can be spent for flights, seat upgrades and attractive non-flights awards from the constantly growing list of partners.
Miles+Bonus is not only about earning and spending miles; it’s about going beyond the travel experience, enjoying premium services as well as a great range of innovative benefits and privileges that reward members for their preference. The program offers three different tiers, Blue, Silver and Gold; so that members can access new levels with more exclusive benefits the higher they go.
About Starwood Preferred Guest
Starwood Preferred Guest (SPG®) is an innovative, award-winning frequent traveler program that unites each of Starwood’s 9 distinctive hotel brands and includes more luxury hotels in more destinations around the world. SPG reinvented the hospitalityloyalty landscape when it launched in 1999 with its breakthrough policy of no blackout dates, and over the years has continued its tradition of innovation with enhancements such as Cash + Points, SPG MomentsSM, and most recently Your24™ and SPG Lifetime™. In addition to Free Night Awards at more than 1,200 hotels and resorts and Award Flights on over 350 major airlines without blackout dates, the Starpoints® that members earn through SPG can be redeemed for access like no other to experiences in music, sports and the arts through SPG Moments. SPG offers the opportunity for meeting and travel professionals to earn rich rewards including Starpoints and elite status through SPG Pro. SPG also has an ongoing commitment to digital innovation to meet the needs of today’s connected global traveler – from the SPG app for iPhone that utilizes state-aware technology to create a more personalized hotel stay to Starwood’s Best Rate Guarantee on SPG.com, to SPG’s integration within various social media platforms. Offerings such as these have helped SPG build a passionate member base among the world’s most frequent travelers. Learn more at spg.com, spg.com/pro and spg.com/moments and connect with us on facebook.com/spg, twitter.com/spg, foursquare.com/spg, pinterest.com/spglife, and youtube.com/spg.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 1,270 properties in some 100 countries and over 180,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences under the renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Tribute Portfolio™, Four Points® by Sheraton, Aloft®, Element®, along with an expanded partnership with Design Hotels™. The Company also boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®). Visit www.starwoodhotels.com for more information and stay connected @starwoodbuzz on Twitter and Instagram and facebook.com/Starwood.
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SOURCE Starwood Hotels & Resorts Worldwide
Public Relations and Press Director
Tel. 30 210 6261673
Starwood Hotels & Resorts
Associate Director Communications, EAME
Tel. 32 2 204 5160
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