New Menchie’s Store At Eastwood Towne Center Celebrates Grand Opening With Week Of Fun Festivities

Self-Serve Frozen Yogurt Store Fulfills Cravings with Family-Friendly Treats

December 16, 2015 // Franchising.com // LANSING, MI – Menchie’s, the friendliest place on earth with a mission to make every guest smile, has opened its newest store in the Eastwood Towne Center at 2721 Preyde Blvd., Lansing, MI 48912. Offering high quality, delicious self-serve frozen yogurt, Menchie’s is sure to become a Lansing favorite!

To celebrate the opening, Menchie’s will spread smiles with a seven-day grand opening celebration from Saturday, December 19 to Thursday, December 24 packed with free giveaways including t-shirts, Menchie’s merchandise, family-friendly activities and free servings of its best-in-class frozen yogurt.

“I love that Menchie’s mission is to make others smile because it aligns perfectly with my personal beliefs,” said franchisee, Larissa Martins. “I look forward to making this a reality in the Lansing community and giving locals a warm, welcoming experience.”

The new self-serve store offers an unparalleled experience that is welcoming, fun and interactive, with arts and crafts for kids, enjoyable music and indoor/outdoor seating areas where friends and family gather. Guests can choose from a variety of rotating yogurt flavors and delicious toppings for unlimited combinations, ensuring happiness in every cup.

Menchie’s is also committed to giving back to each community it serves. Stores partner with local schools in fundraising activities and education incentive programs. Each Menchie’s store donates thousands of dollars in cash and products annually to local schools to support student programs.

The company is a world leader in ensuring best-in-class products, and considers itself the ambassador of frozen yogurt quality worldwide. Menchie’s ensures that only the highest quality milk and flavors are used to make its frozen yogurt. The proprietary collection is made from the milk of “smiley” California cows, which have not been treated with artificial growth hormones (rBST). Menchie’s frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

Menchie’s Eastwood Towne Center is located at 2721 Preyde Blvd., Lansing, MI 48912 and is open Sunday through Thursday from 12 p.m. to 10 p.m. and Friday and Saturday from 12 p.m. to 11 p.m. For more information, please visit www.menchies.com. Like Menchie’s on Facebook at www.Facebook.com/MyMenchies or follow on Instagram at www.Instagram.com/MyMenchies and on Twitter at www.Twitter.com/MyMenchies.

The full schedule of the seven-day grand opening celebration is as follows:

Day: Saturday, December 19
Time: 12 p.m. to 2 p.m.
Details: Ribbon cutting with Menchie (the mascot), FREE frozen yogurt*, free T-shirts** and a balloon artist
*One 8oz cup per guest
**First 25 guests

Day: Sunday, December 20
Time: 1 p.m.
Details: Free plushie doll*, free color-in t-shirt** and free face painting
*First 25 guests
**While supplies last

Day: Monday, December 21
Time: 5 p.m. to 6 p.m.
Details: $1 yumm hour fill up your cup for $1*
*One per guest

Day: Tuesday, December 22
Time: 2 p.m. to 4 p.m.
Details: Kids eat free*
*One cup per child up to 10 oz. Must be 10 years of age or younger

Day: Wednesday, December 23
Time: 12 p.m. to 1 p.m.
Details: Half-off lunch time yumm*
*Half off your frozen yogurt purchase

Day: Thursday, December 24
Time: 2 p.m.
Details: Free dodge balls*
*First 25 guests

Day: Friday, December 25
Time: CLOSED in observance of the holiday

About Menchie’s

Menchie’s creates lasting memories by providing an unparalleled guest experience with a mission to make every guest smile. Menchie’s is a world-leader of ensuring best-in-class products and is the ambassador of frozen yogurt quality worldwide. With over 500 stores, the franchise has locations open in the United States, Canada, China, Japan, United Arab Emirates, Saudi Arabia, India, and more. Menchie’s expects to celebrate 600 stores in 2015. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of “smiley” California cows, which have not been treated with artificial growth hormones (rBST). Menchie’s frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

SOURCE  Menchie’s

Media Contacts:

Erin Morrissey
emorrissey@konnect-pr.com

Madison Jones
mjones@konnect-pr.com

 

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