PHUKET, Thailand--(BUSINESS WIRE)-- Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced the signing of an agreement with Grand Bay Hotel Co., Ltd., wholly owned by Apex Development Public Co., Ltd, to unveil the Sheraton Phuket Grand Bay Resort. Slated to open in January 2019 on Thailand's largest island, the hotel will support the brand's Sheraton 2020 goal of adding 150 hotels in the next five years.
"We look forward to partnering with Grand Bay Hotel Co., Ltd. to expand Starwood's robust footprint in Thailand," said Rajit Sukumaran, Senior Vice President for Acquisitions and Development, Starwood Hotels & Resorts. "With its idyllic beaches and lush rainforests, Phuket draws an unwavering number of inbound and domestic travelers, making it a strategic market for Sheraton and further driving formidable growth for Starwood in Asia Pacific."
Boasting a private beachfront and hillside location with unobstructed views of the sparkling Andaman Sea, the 200-room resort will feature all of the Sheraton brand's signature offerings, ranging from a premium sleep experience and rejuvenating bath amenities to a grandiose lobby area and bar serving the brand's new bar menu PairedSM, comprised of small plates served alongside local craft beer and premium wine. On-site facilities will include three distinctive dining venues, 1,326 square meters of meeting and event space, a luxurious spa, fully-equipped fitness center and picturesque outdoor swimming pool.
"We are delighted to partner with Starwood Hotels & Resorts, and we are confident that our respective strengths will steer this project toward success, elevating the hospitality offerings in Phuket with the iconic and globally renowned Sheraton brand," said Pongphan Sampawakoop, CEO of Grand Bay Hotel Co., Ltd.
Sheraton Phuket Grand Bay Resort is located in northeast Phuket in the Grand Bay area, home to the Ao Po Grand Marina. The hotel is an approximate 25-minute drive from Phuket International Airport and an hour's drive to Patong, the hub of entertainment on the island.
Sheraton Phuket Grand Bay Resort will join Starwood's dynamic Thai portfolio, which includes 22 properties operating under eight of the company's distinct global brands: St. Regis®, The Luxury Collection®, W® Hotels, Sheraton, Westin®, Le Méridien®, Aloft® and Four Points® by Sheraton. Starwood currently operates five Sheraton hotels in Thailand, including Sheraton Royal Orchid Sheraton Hotel & Towers; Sheraton Hua Hin Resort & Spa; Sheraton Hua Hin Pranburi Villas; Sheraton Samui Resort; and Sheraton Pattaya Resort. The brand's development pipeline also includes Sheraton Phuket Kalim Beach Resort, which is slated to open in 2018.
Sheraton Hotels & Resorts, the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., makes it easy for guests to explore, relax and enjoy the possibilities of travel through smart solutions and effortless experiences at more than 440 hotels in more than 72 countries around the world. The brand is currently in the midst of implementing Sheraton 2020, a 10 point plan designed to make Sheraton the global hotel brand of choice, everywhere. Sheraton recently launched "Where Actions Speak Louder," a multi-channel, multi-million dollar advertising campaign that highlights the brand's ongoing enhancements to its guest experience, including new products and partnerships, and a renewed focus on service. With work well underway, the brand has already rolled out a variety of initiatives under Sheraton 2020, including Paired, a new imaginative lobby bar menu; the richest SPG® promotion in the brand's history; and Sheraton Grand, a new premier tier that recognizes exceptional Sheraton hotels and resorts. To learn more, visit www.sheraton.com. Stay connected to Sheraton: @sheratonhotels on Twitter and Instagram and facebook.com/Sheraton.
Source: Starwood Hotels & Resorts Worldwide, Inc.