January 06, 2016 // Franchising.com // New York, NY - Mamoun’s Falafel, the 40-year-old fast casual NYC institution, has announced the signing of a new multi-unit franchise partner for New Jersey. This new partnership will add to Mamouns’ current portfolio of corporate and franchise restaurants in New York, New Jersey and Connecticut.
The new franchisees, John LiDestri and Jerry Strumwasser, anticipate having 3 units open in New Jersey over the next three years. Regarding their choice to invest with Mamoun’s, LiDestri said “I’ve loved Mamoun’s for years so I wanted to capitalize on what I knew would be a very small window to invest in some of the prime markets near their original location. The food quality and flavor really stand out when compared with other restaurants, while the overall ease of operations and high volumes out of small locations make it an attractive investment as a franchisee.”
Both John and Jerry have backgrounds in the food service and supply industry, John being a partner in National Food Trading Corp located in Ridgewood, New Jersey and Jerry with over 25 years of experience in the financial operations field, with specific focus on food service and franchise finance.
Mamoun’s Falafel is expanding nationally with an initial focus in the Mid-Atlantic region.
Mamoun’s recently hired Director of Operations Chris Ferrone, formerly head of operations for Bobby’s Burger Palace, as well as Grupo7 Architecture and Interiors for the restaurants’ interior designs, and Fransmart, the company behind the explosive growth of restaurants like Five Guys, for franchise development. The franchise deal for New Jersey was signed through Fransmart CEO, Dan Rowe, and Fransmart Director of Development, Allison Lisiecki.
Mamoun’s Falafel Restaurant is a New York City institution and one of the oldest falafel restaurants in New York. Founded in 1971, the family run business is dedicated to authentic traditional Middle Eastern cuisine including falafel, shawarma and baba-ghanouj. Everything is made from scratch using only the freshest natural ingredients and the finest imported spices. The brand has been featured on Food Network and the Travel Guide Channel, and is listed in the book 1000 Places To See Before You Die.
SOURCE Mamoun’s Falafel Restaurant