Meineke Car Care on Fast Track for 2016 Franchise Growth
Top-Rated Auto Repair Franchise Accelerates Growth by Awarding 107 New Licenses in 2015
CHARLOTTE, NC - (Marketwired - January 12, 2016) - A booming automotive aftermarket and rising car sales helped accelerate the growth of Meineke Car Care Centers, a nearly 1,000-unit franchise. In 2015, the leading automotive repair and maintenance provider serviced more than 3 million vehicles, awarded more than 100 franchise licenses, opened 65 new locations, donated more than $122,000 to charity and provided more than 20,000 free oil changes to veterans. Capping off the year was recognition of the franchise as an industry leader via Entrepreneur's Franchise 500 where Meineke was ranked #1 in the auto repair and maintenance category and 50th overall.
"2015 was an outstanding year for Meineke. With the average age of vehicles in the U.S. at an all-time high of 11.5 years old, we know customers seek more from their car care provider. We're proud of our efforts to delight customers and strengthen our position as a trusted total car care partner and industry-leader," said President of Meineke Car Care Centers, Danny Rivera. "As we continue to grow and adjust to the evolving automotive aftermarket, we're steadfast in our commitment to use innovative technology to deliver reliable and convenient service to our customers."
In 2015, Meineke made strides to enhance the overall customer experience, unveiling a new brand campaign, "Taking care of your care shouldn't take over your life. On with Life" which reminds customers that Meineke is a one-stop shop for automotive maintenance and repair needs. The brand also launched a world-class consumer rewards program, Meineke Rewards, ensuring customers save both money and time on car repair. Those and other efforts resulted in Meineke's recognition as a leader in creating an exceptional customer experience by Loyalty360, placing bronze in the best measurement category of the Customer Experience awards in December.
With such momentum in place, the franchise has no intent to slow down and plans expansion throughout the U.S. and in Canada, specifically in Tulsa, Reno, Boston, and Richmond. Meineke aims to continuously help its owners improve their top and bottom line performance to sustain a successful franchise system. Investment levels for franchise locations range from $225,000-275,000 and top-performing stores average more than $700K* in annual sales. Additionally, Military veterans receiving an honorable discharge from service qualify for a 50 percent reduction in royalty fees for the first 6 months of operation of their Meineke center. Since 2003, Meineke has offered more than $1 million in military discounts and remain at the top VetFran companies in the franchising industry.
"The automotive aftermarket is often misunderstood. Many times, the first thoughts that come to mind are dirty garages and an assumption that you have to come in with automotive experience," said Senior Vice President of Franchise Development, Dave Schaefers. "In reality, we are looking for business-minded entrepreneurs with a variety of backgrounds, restauranteurs or veterans for example, who are seeking franchising opportunities with attractive center-level profitability. We have a number of new programs that help with financing and encourage growth within our system."
To break down the barriers of franchise development and accelerate brand growth in new and underserved markets, Meineke has developed several financing and incentive programs for new and existing franchisees. Recently partnering with BoeFly, the online marketplace harnessing technology to dramatically simplify the execution of commercial transactions, Meineke is now able to offer access to more than 3,600 lenders with the completion of a single loan request for faster start-up periods and better financing options.
For more information on Meineke and to book an appointment, please visit: www.meineke.com. And for more information of Meineke franchise opportunities, please visit: www.meinekefranchise.com.
*Please see item 19 for further earnings details.
Meineke Car Care Centers, LLC. is a division of Driven Brands, Inc., the leading automotive aftermarket franchisor in the world. Founded in 1972, Meineke has more than 900 centers that service approximately 3 million cars a year. Over the years, Meineke has expanded its product offerings to better meet the demands of its customers and a changing marketplace. Meineke continues to be ranked as one of the best franchise opportunities in the country and has recently won top franchise rankings from Forbes, Franchise Times and Entrepreneur Magazine. For more information, please visit meineke.com.
SOURCE: Meineke Car Care
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