Caribou Coffee Continues Commitment to Superior Taste With New Clean Label Beverage Platform

Premium Coffeehouse Launches a Flavor Revolution With Real Vanilla

MINNEAPOLIS, MN - (Marketwired - Jan 20, 2016) - Things just got a little more real at Caribou Coffee. The premium coffeehouse is strengthening their commitment to superior taste and quality ingredients by using less artificial flavorings in existing and new menu items throughout the year. Real vanilla syrup will kick off Caribou's clean label beverage platform with plans to convert all syrups to the clean label standard by the end of 2016. Real vanilla is made with only four ingredients: pure cane sugar, water, natural vanilla flavor and Madagascar vanilla beans extract.

"The superior flavor of our real vanilla comes from two important ingredients -- Pure Cane Sugar and Madagascar vanilla beans. Due to their flavor and aromatic qualities, these beans are the most popular and sought after vanilla variety," said David Marshall, Caribou Coffee's Lead Culinary Chef. "The simplicity of our new real vanilla not only makes it a great addition to any beverage, but allows us to create a few new, delicious limited time offers that really accentuate the simple, real vanilla taste."

"Caribou Coffee has always focused on superior taste and ingredients, and this year we are taking it to the next level by upgrading many of our ingredients and striving to use clean label ingredients whenever possible," said Michele Vig, Chief Marketing Officer, Caribou Coffee. "We have always used real chocolate in our hand-crafted beverages and we know our consumers love the taste. Clean label offerings are increasingly important to our consumers and meet the taste standards we set for ourselves as a premier coffee brand."

Available until the end of February, guests can enjoy a Vanilla Latte, a Salted Vanilla Latte, featuring Caribou's signature salt/sugar blend, or a Vanilla Crème Cappuccino, featuring milk and cream steamed together and added to espresso and real vanilla before being topped with a layer of foam. Rounding out the limited time offers is the Vanilla Pear Muffin, which is loaded with real vanilla and diced pears.

Though the limited time offers will end, Caribou's real vanilla syrup is here to stay. The real vanilla can be added to any beverage on the menu for a simple and delicious flavor addition.

Real caramel sauce will also be joining the menu permanently in March followed by other clean label syrups. Guests will be able to celebrate the new caramel addition with a Caramel High Rise, Caramel Budino, Salted Caramel Hot Chocolate and a caramel toffee scone.

If you still need more reasons to choose Caribou, check out choose.cariboucoffee.com and learn why choosing real ingredients is always the best decision. To stay up to date on the latest Caribou Coffee news, visit Caribou Coffee on Facebook, Twitter or Instagram.

About Caribou Coffee

Founded in 1992, Caribou Coffee is the second largest company-operated premium coffeehouse in the United States with more than 274* company owned stores and 12* Coffee & Bagels stores in partnership with Einstein Bros. Bagels, 130* domestic license locations in 19* states and 211* international franchise stores in 10* countries. Caribou Coffee provides high quality, handcrafted beverages and food options to fuel life's adventures, both big and small. Known for a commitment to sustainability, the Company was the first major U.S. coffeehouse to serve 100% Rainforest Alliance Certified™ coffees and espresso. Caribou Coffee products can also be found in grocery stores, mass retailers, club stores, foodservice providers, hotels, entertainment venues and online. To learn more about Caribou Coffee, visit its website, Facebook, Twitter or Instagram. Sign up for Caribou Coffee's loyalty program, Caribou Perks, on the Caribou Coffee mobile app at any app store.

*Store counts are accurate as of January 2015.

SOURCE Caribou Coffee

Contact:

Kelly Jones
212-679-6844
kjones@legendpr.com

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