Get A Jump Start On 2016 With First Watch’s New Menu
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Get A Jump Start On 2016 With First Watch’s New Menu

Daytime Café reintroduces Avocado Toast, expands Fresh Juice Bar.

January 11, 2016 // // BRADENTON, Fla. – First Watch, the popular breakfast, brunch and lunch concept, today introduced four fresh, new dishes nationwide as part of its limited-time Jump Start menu. Like all the traditional First Watch favorites, the seasonal menu keeps things fresh with high-quality ingredients while introducing new, mouth-watering flavors to celebrate a new season, and this year, it brings back a customer favorite – Avocado Toast.

“When we introduced Avocado Toast last year, we wanted to give our customers another lighter option to help them stay healthy and keep their New Year’s resolutions. We never anticipated the tremendously positive reaction from them – it was pretty remarkable,” said Shane Schaibly, First Watch’s corporate chef and director of culinary operations. “In 2016, we’ve also decided to expand our Fresh Juice Bar with a drink we’ve been perfecting for months – our Cucumber Mint Refresher.”

First Watch introduced its Fresh Juice Bar in 2015 and has since been juicing in-house daily from fresh fruits and vegetables sourced locally whenever possible. Since the program’s launch, the restaurant has extended its Fresh Juice Bar offerings, which now include two permanent juices – Day Glow and Kale Tonic – and a number of seasonal options throughout the year. This season, First Watch is featuring a light, sparking beverage, available for a limited time:

  • Cucumber Mint Refresher – English cucumber, lemon and mint. Sparkling and lightly sweetened.

First Watch customers can find the following seasonal offerings in addition to the traditional favorites at their local First Watch through Sunday, March 20:

  • Avocado Toast – Our thick-cut whole grain toast topped with fresh smashed avocado, EVOO, lemon and Maldon sea salt. Served with two basted cage-free eggs.
  • Smoked Salmon Benedict – Wild Alaska Smoked Sockeye Salmon, red onion, tomato and two poached cage-free eggs atop toasted ciabatta. Served with lightly dressed organic mixed greens.
  • Steel-Cut Oatmeal & Marinated Berries – Made-to-order topped with house-marinated berries, fresh sliced banana and pecans. Served with low-fat milk, brown sugar and a fresh baked muffin of the day.

First Watch serves its entire menu seven days a week until 2:30 p.m. The restaurant also offers customers complimentary newspapers and free Wi-Fi Internet access.

About First Watch

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was named a 2015 Top Consumer Pick by Nation’s Restaurant News and has received other recognition including being named a 2013 “Next 20” Emerging Brand by Nation’s Restaurant News and a 2014 Top Franchise Value by FSR Magazine. First Watch is the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 270 restaurants in 26 states, including more than 140 First Watch restaurants, 116 The Egg & I Restaurants, 18 The Good Egg restaurants and one Bread & Company restaurant in Nashville (with another one under construction). For more information, visit

SOURCE First Watch



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