VIRGINIA BEACH, VA - (Marketwired) - January 13, 2016 - Liberty Tax franchisees report having given away approximately $48 million to customers last year through various promotions at more than 4,000 offices across the U.S. This year, Liberty Tax will up the ante. Along with seasonal promotions of $50 cash with paid tax preparation, Liberty Tax will give away $1,000 per day for the first month of tax season. The $1K-a-day sweepstakes will ring in the new tax season and give taxpayers a treat at a time of the year when they may not feel like smiling.
Liberty Tax's $1K-a-day sweepstakes opens January 15, and runs through February 15. Customers who have their taxes prepared at a participating Liberty Tax office can have their names entered into the $1K-a-day sweepstakes. Each day during the contest, one $1,000 winner will be randomly selected until the company has given away $32,000. For more information, including official rules and other methods to enter, please visit www.LibertyTax.com.
"There are lots of reasons taxpayers should come into a Liberty Tax Service office and file their taxes early," said Martha O'Gorman, Chief Marketing Officer of Liberty Tax. "Our $1K-a-day sweepstakes is another great reason."
The sweepstakes takes place in conjunction with Liberty Tax's Cash in Flash program, which gives customers $50 on the spot with paid tax preparation through February 13. The promotion also takes place in conjunction with Liberty Tax's Send a Friend program, which pays $50 to taxpayers for referring new customers who have their taxes done at participating Liberty locations.
Liberty Tax is one of America's fastest growing tax preparation companies, and last fiscal year tax returns prepared in offices grew and exceeded the national paid preparer category growth rate. In continuing its 18-year trend of adding new customers and increasing the number of completed income tax returns prepared at Liberty offices, Liberty looks forward to exceeding the $48 million reported by its franchisees to have been paid to customers last year.
Founded in 1997 by CEO John T. Hewitt, Liberty Tax, Inc. (NASDAQ: TAX) is the parent company of Liberty Tax Service. Liberty Tax is one of the fastest-growing tax preparation franchises and has prepared almost 20 million individual income tax returns in more than 4,300 offices and online. Liberty Tax's online services are available through eSmart Tax, Liberty Online and DIY Tax, and are all backed by the tax professionals at Liberty Tax locations and its nationwide network of approximately 35,000 seasonal tax preparers. Liberty Tax also supports local communities with fundraising endeavors and contributes as a national sponsor for many charitable causes. For a more in-depth look, visit Liberty Tax Service and interact with Liberty Tax on Twitter and Facebook.
SOURCE Liberty Tax, Inc.
Chief Marketing Officer
Liberty Tax Service