Sotheby's International Realty Brand Expands Presence in Australia with Queensland Sotheby's International Realty
January 25, 2016 // Franchising.com // MADISON, N.J. and QUEENSLAND, AUSTRALIA - Sotheby’s International Realty Affiliates LLC today announced the brand’s existing affiliate brokerage Gold Coast Sotheby’s International Realty in Queensland, Australia will now do business as Queensland Sotheby’s International Realty under the current owner and managing director, Paul Arthur, and will expand to provide luxury residential real estate services throughout the state of Queensland.
Queensland Sotheby’s International Realty is expected to open its newest office in the capital city of Brisbane in March 2016, with further plans for expansion in the markets of Noosa, Cairns and the Whitsundays & Islands in the later part of 2016.
“Queensland is known for its unique beauty and global appeal and has long been a leading tourist destination – the area is seeing increasing interest from buyers of international real estate,” said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC. “Sotheby’s International Realty is dedicated to providing our network’s exclusive real estate services in luxury property destinations around the world and we are proud that our brand presence in Queensland in expanding.”
Queensland is the second-largest and third-most-populous state in Australia. Located in northeast Australia, its coast, stretching nearly 7,000 kilometers, is also known for the Great Barrier Reef, the world’s largest coral reef system.
"The timing to expand operations in the Gold Coast area and throughout Queensland has never been better,” said Arthur. “We have extreme confidence in the region, acknowledging the inherent domestic and international appeal of this market. The area is renowned for tourism and a wonderful lifestyle with its many homes and apartments along the waterways and oceanfront. Our goal is to deliver exceptional customer service through our best-in-class associates, whom reflect our prestigious brand position.”
The Sotheby’s International Realty network currently has more than 18,000 sales associates located in approximately 825 offices in 61 countries and territories worldwide. Queensland Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.
About Sotheby’s International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.
SOURCE Sotheby’s International Realty
Director, International Marketing, Asia Pacific
Sotheby's International Realty Affiliates LLC
Queensland Sotheby’s International Realty
+61 7 5560 8888
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