Remax.com No. 1 with Consumers
Global Franchisor Most Popular Among Real Estate Franchise Websites
February 11, 2016 // Franchising.com // DENVER – Remax.com dominated the online consumer experience with the most visits among real estate franchise websites in 2015, according to Experian Hitwise Marketing Services (Hitwise) data. With more than 60 million visits last year, the RE/MAX site had nearly 20 million more total visits than any other real estate franchise.
Total number of visits in 2015, according to Hitwise:
- remax.com: 62,132,115
- century21.com: 42,457,848
- kw.com: 31,567,836
- coldwellbanker.com: 20,618,581
- weichert.com: 20,452,820
“Among the highly competitive real estate franchises, it’s a great accomplishment for RE/MAX to take the lead in online visits,” said Tim Drouillard, RE/MAX Senior Vice President, Information Technology. “This provides even greater momentum for our new technology initiative as we shift our focus toward expanding tools for agents, ultimately enhancing the customer experience.”
Phase Two of the RE/MAX technology initiative is expected to roll out this spring with a newly designed remax.com that features improved mobile functionality and a modern, updated design. By enhancing the function and capabilities of its website, consumers will have a consistent user experience from any device, enhancing their ability to connect with a RE/MAX Agent to guide them in their home search.
In Q4 2015, Phase One introduced free responsive websites to agents and an updated customer relationship management (CRM) system, Leadstreet®. The online management system has generated more than 15 million referral-free leads to RE/MAX Associates since its inception in 2006.
Hitwise is a leading provider of website metrics, relying upon the world’s largest sample of online consumer behavior. It is able to report on millions of unique Internet users, hundreds of millions of monthly site visits and tens of millions of monthly searches. By combining a large and diverse sample, sourced from both Internet Service Providers (ISPs) and opt-in Internet panel providers, Hitwise also reports daily search and visit metrics for millions of websites.
About the RE/MAX Network
RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Over 100,000 agents provide RE/MAX a global reach of nearly 100 countries. Nobody sells more real estate than RE/MAX, when measured by residential transaction sides.
RE/MAX, LLC, one of the world’s leading franchisors of real estate brokerage services, is a wholly-owned subsidiary of RMCO, LLC, which is controlled and managed by RE/MAX Holdings, Inc. (NYSE:RMAX).
With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $150 million for Children’s Miracle Network Hospitals® and other charities.
For more information about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com. For the latest news about RE/MAX, please visit www.remax.com/newsroom.
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