Say Goodbye to the Friday Fish Fry

Tropical Smoothie Café Offers Lighter, Grilled Fish Options

ATLANTA - Feb. 11, 2016 // PRNewswire // - Traditionally, those observing the Lenten holiday often choose to eat fish and seafood instead of other meat products. For the 40 days between Ash Wednesday and Easter Sunday, restaurants would typically respond by offering a breaded and/or fried fish filet on their menus, but Tropical Smoothie Café offers a game changer. The best part about this taco is the "Eat Better. Feel Better" restaurant brand offers this Cilantro Lime Fish Taco during lent and beyond.

"Fundamentally, this time of year is about changing behaviors and thinking through choices," said Mike Rotondo, CEO for Tropical Smoothie Café. "We know that if we eat better, we feel better. With that, our brand focuses on ways to provide guests the opportunity to start making a real difference in the way we eat… and it starts with something as simple as a tasty fish taco."

At just 186 calories per taco, or 372 calories for a double-taco order, the Cilantro Lime Fish Taco far outperforms fried offerings from other restaurants. It also delivers substantially more nutritional value than the typical fish fry with French fries thanks to grilled tilapia filets seasoned with fresh lime juice, roasted pineapple salsa, and crispy shredded cabbage, all wrapped in a low-calorie soft taco shell. Guests may also request Cilantro Lime Fish over the salad of their choosing, or "naked" without the taco shell, if desired.

"We are always developing new items to take to market that are inventive, delicious, and nutritious," continued Rotondo. "Taking the time to truly prepare handcrafted fish items is what our guests have come to expect and what they deserve." Though customers are reminded of this product during the Lenten season, Tropical Smoothie Café offers the Cilantro Lime Fish Taco as part of their Eat Better. Feel Better lineup year round. Other fish and seafood dishes are also being considered as ways to add alternate great tasting healthful protein options to the brand's already sensible, nutritious menu. For now, the Cilantro Lime Fish Taco remains the featured seafood product and will be available at all participating locations throughout February and March. 

About Tropical Smoothie Café

Founded in 1997, Tropical Smoothie Café is a fast-casual restaurant concept inspiring healthy lifestyles across the country, with over 460 locations nationwide. With snack and meal options for any time of day,Tropical Smoothie Café serves smoothies, salads, tacos, wraps, sandwiches, and flatbreads. The rapidly growing franchise has received numerous accolades including being ranked on Entrepreneur's 2015 Franchise 500, 2015 Fast Casual Top 100 Movers and Shakers and Nation's Restaurant News' 2015 Top 200.Tropical Smoothie Café is seeking qualified franchisees to expand throughout the United States in markets such as Atlanta, Houston, Dallas, Charlotte, Philadelphia and Columbus, Ohio, among others. For more information, visit

SOURCE Tropical Smoothie Cafe


Tara Hamp
866.252.1750, x102



comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Uberrito Fresh Mex
Our customers want more than food. They want unique flavors, variety, and a great experience.
Golden Corral Buffet and Grill
Golden Corral is the nation's leading family style restaurant franchise featuring steaks, buffet and bakery items.
The Simple Greek
The Simple Greek is a restaurant concept that serves authentic recipes straight from Ancient Greece with fresh, premium ingredients in an open...
IceBorn Water and Ice Vending
IceBorn was developed to be the premier consumer water and ice vending brand.
Kono USA
We've taken one of America's favorite foods and made it even better, innovative, authentic, exciting, and now, we're taking the states by storm.
Share This Page

Subscribe to Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.