Sotheby's International Realty Further Expands Brand Presence in Australia
MADISON, N.J. and ADELAIDE, Australia Feb. 17, 2016 // PRNewswire // - Sotheby's International Realty Affiliates LLC today announced the brand's expansion into the remaining Australian states, including South Australia, Western Australia, Tasmania and Northern Territory, with the formation of South Australia Sotheby's International Realty.
Led by Principal Scott Bowie, South Australia Sotheby's International Realty will provide luxury residential real estate services throughout the state. The company's first real estate office is planned to open in Adelaide in the coming months, adjacent to Sotheby's Australia Auction House regional representative office. This proximity will provide a unique and marketable synergy in the city. Additional offices are planned for Western Australia, Tasmania and the Northern Territory over the next 18 months.
"Expanding across the Australian territories drives forward our commitment to providing access to the exclusive real estate services offered through the Sotheby's International Realty® network in luxury destinations around the world," said Philip White, president and chief executive officer of Sotheby's International Realty Affiliates LLC. "Australia has witnessed a growing interest from international buyers and our brand presence will be further established in Australia for the ever-changing needs of homebuyers."
With the addition of this firm, Sotheby's International Realty now has five independently owned and operated member companies in Australia including Melbourne Sotheby's International Realty, Peninsula Sotheby's International Realty, Queensland Sotheby's International Realty and Sydney Sotheby's International Realty.
"The states of South Australia, Western Australia, Tasmania and Northern Territory are awakening to worldwide demand for its luxury lifestyle and residential properties," said Bowie. "We are excited to be a part of the Sotheby's International Realty network as we present the wineries and vineyards of South Australia, the mining mansions along the Swan River in Perth, cattle stations in the Northern Territory and the antiquity of early settlement Tasmania, to the world. With access to the remarkable Sotheby's International Realty marketing, we look forward to the opportunity to share our story on a global platform."
The Sotheby's International Realty network currently has more than 18,000 sales associates located in approximately 825 offices in 61 countries and territories worldwide. South Australia Sotheby's International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients will benefit from an association with the Sotheby's auction house and worldwideSotheby's International Realty marketing programs. Each office is independently owned and operated.
About Sotheby's International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby's International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.
SOURCE Sotheby's International Realty Affiliates LLC
Director, International Marketing, Asia Pacific
Sotheby's International Realty Affiliates LLC
175 Park Avenue Madison, NJ 07940
South Australia Sotheby's International Realty
429 Pulteney Street
Adelaide SA 5000
+61 423 799 372 (Australia)
+86 15921481584 (China)
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