Saladworks Continues Brand Refresh with New Store Design and Updated Logo
National restaurant franchise reveals a more natural and welcoming dining experience for customers
CONSHOHOCKEN, PA. (PRWEB) February 18, 2016 - Saladworks, the nation’s first and largest fresh-tossed salad franchise concept, is revamping its foundation quite literally with the launch of an inviting and efficient new restaurant design. Customers will soon see a refreshed look, including an updated logo, at new restaurants as well as select existing locations that will be retrofitted by franchisees.
“This design refresh is coming at a pivotal time for our company, as we have re-engaged franchise sales and rolled out aggressive development plans to accelerate brand expansion on a national and international level,” said Saladworks CEO and President Paul Steck. “New franchisees are energized by the efficient use of space in our updated smaller 2,000 square-foot store model and revamped store design, providing the best return on investment due to efficiency of space and optimization of store layout.”
In an effort to decrease start-up and operation costs for franchisees, the Saladworks leadership team made a commitment to lower costs for overall project cost. Turn key costs for the new and improved store design range from $494,459 - $509,314 according to the company’s Franchise Disclosure Document.
The company hired Odom Architects, P.C. of Mobile, Ala. to complete the new design. Owner Angie Odom, who has expansive experience in franchise restaurant store design, helped the Saladworks team realize the vision they had for the refreshed look.
The design appeals to a wide variety of consumers, complete with Wi-Fi bars, communal tables and comfort seating, all features that will complement the same fast and friendly service that Saladworks guests are accustomed. The store’s new menu boards and graphics reflect the company’s dedication to chopping fresh ingredients daily – a service that sets them apart in the industry.
“We analyzed customer data and saw that the number of dine-in versus takeout orders was down, so we wanted to give the restaurants a warmer and more welcoming atmosphere,” Steck said. “To encourage our guests to relax and enjoy themselves in the restaurants, we decided to replace the bright secondary colors with an organic, earthy influence and inviting palate including natural colors and warmer tones.”
In 2016, Saladworks leadership plans to remodel five existing stores and build 11 new stores with the updated design. Remodels will take place on an at-will basis by franchisees that are ready and willing to make the investment in their location. The first new store design was unveiled on February 17, 2016 in Newtown, PA.
With 101 locations operating in 14 states, the brand is ready to take its new look to additional markets and is currently eyeing expansion in major cities across the Northeast from Boston to Washington D.C. To learn more about the lucrative franchising opportunity, visithttp://www.saladworksfranchising.com.
Saladworks, the nation's first and largest fresh-tossed salad franchise concept operates 101 franchise locations in 14 states and three countries with more than 50 stores in development. The company was founded in Cherry Hill, N.J. in 1986 and began franchising in 2001. Saladworks locations offer guilt free, gourmet menu of flavorful salads averaging less than 300 calories with signature dressings, as well as complimentary menu items geared toward on the go consumers seeking a healthy lifestyle. For franchise information, visit http://www.Saladworks.com.
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