Fresh Healthy Vending Taps Craig Stein as Director of Business Development to Drive New Brand
Stein Brings 15 Years of Industry Experience to Lead the Company's New Reis & Irvy's Frozen Yogurt "Robot" Brand
SAN DIEGO, CA - (Marketwired - Mar 1, 2016) - Fresh Healthy Vending International, Inc.(OTCQB: VEND), the nation's leading healthy vending franchisor, today announced Craig Stein as the company's new Director of Business Development. Craig is an industry veteran whose main purpose will be to help grow and develop Fresh Healthy Vending's (FHV) newest concept, the Reis & Irvy's robot-manned frozen yogurt vending kiosk.
"We're confident that Craig's previous experience makes him the perfect guy to kick-start and accelerate our new brand," says Nick Yates, chairman of FHV. "Craig's role will be largely focused on the development and execution of a national location procurement strategy for both franchisees and the company's corporate operating division launching our Reis & Irvy's brand into the market."
Stein is a business development expert with over 15 years of business-to-business and business-to-consumer experience in fields including advertising, consumer products and technology commercialization. He previously worked as a consultant for Yeh! Yogurt, an international frozen yogurt franchise, and has secured deals with brands such as Mercedes-Benz, Match.com and Virgin America.
Despite being a lifelong athlete and wellness advocate, Stein is also a cancer survivor. "Getting involved professionally in the health and wellness industry was crucial for me after I won my own battle with cancer back in 2004," says Stein. "I love what Fresh Healthy Vending stands for, and am excited to join forces with the company to help others find their path towards a healthier lifestyle, while also helping to launch and develop this innovative new frozen yogurt concept to include a healthy 'robot' which will be primarily geared towards schools and hospitals."
Stein currently sits on the board of advisors for First Descents, an organization that provides free, outdoor adventure programs to the young adult cancer community. He holds an MBA in marketing and strategy in addition to a Master's of Sports Management degree from the Ohio State University.
Fresh Healthy Vending International anticipates an upcoming name change to Generation Next Franchise Brands and will officially launch its second franchise concept in April 2016. The company also announced last week the appointment of Paul Schmidt as its new Chief Marketing Officer to drive the brand's overall growth and development.
About Fresh Healthy Vending
Fresh Healthy Vending, based in San Diego, California, is North America's leading healthy vending franchisor. Fresh Healthy Vending pioneered the concept of vending machines stocked with tried-and-tested fresh, healthy snack options to serve the growing market of health-conscious consumers. The Company has over 240 active franchisees throughout the United States, Canada, Puerto Rico and the Bahamas, and continually looks to partner with like-minded entrepreneurs who share its vision.
The Company has booked over 2,900 machines for placement in schools, universities, hospitals, community centers, military bases, airports, fitness facilities, YMCAs, libraries and many other locations.
Fresh Healthy Vending's stock is traded on the OTC Markets, Symbol: VEND.
Cautionary note on forward-looking statements
Except for historical information contained in this release, statements in this release may constitute forward-looking statements regarding assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that expectations are based upon reasonable assumptions, there can be no assurances that goals, results and strategy will be realized. Numerous factors, including risks and uncertainties, terms and availability of financing, may affect actual results and may cause results to differ materially from those expressed in forward-looking statements made by the Company or on its behalf. In addition to statements, which explicitly describe risks and uncertainties, readers are urged to consider statements labeled with such terms as "believes," "belief," "expects," "intends," "feels," "anticipates," "proposes," "proposed," or "plans" to be uncertain and forward-looking. More detailed information on these and additional factors that could affect Fresh Healthy Vending's actual results are described in Fresh Healthy Vending's filings with the Securities and Exchange Commission, including its most recent Form 10-Q's for the quarterly periods ended December 31, 2015 and September 30, 2015, and its annual report on Form 10-K for the fiscal year ended June 30, 2015. All forward-looking statements in this news release speak only as of the date of this news release and are based on Fresh Healthy Vending's current beliefs and expectations. Fresh Healthy Vending undertakes no obligation to update or revise any forward-looking statement, whether as a result of new information, future events or otherwise, except as required by law.
SOURCE Fresh Healthy Vending