March 09, 2016 // Franchising.com // New York, NY - The Halal Guys, the first mainstream American Halal food restaurant chain, has announced the signing of a new franchise deal for territories including Chicago, IL; Milwaukee, WI; and Madison, WI.
The new franchisee, Dustin LeFebvre, worked with Fransmart CEO, Dan Rowe, and Franchise Sales Coordinator, Allison Lisiecki, on securing a multi-unit deal in which they have committed to opening at least 3 more units in Chicagoland, 2 units in Milwaukee and 1 unit in Madison, Wisconsin.
The first unit is set to open early Summer 2016 on the East side of Milwaukee, a block off of the UW campus at 3133 N. Oakland Ave. LeFebvre is seeking out real estate in Madison, where he hopes to sign a lease for the second location later in 2016.
“I am excited to share The Halal Guys’ 25 years of street vendor passion with the people of Chicago and Wisconsin,” said LeFebvre in a statement. “The Halal Guys represents a confluence of global tastes and timeless comfort food with the special brand built dutifully through dedication, craft and the amplification of taxi drivers all across Manhattan”.
Since partnering with Fransmart and announcing the launch of a franchise program in 2014, The Halal Guys has opened two corporate brick-and-mortar restaurants in Manhattan, and 6 franchised locations in the cities of Chicago, Houston, Manila, Long Beach and Costa Mesa. They also have over 300 franchise units in development in territories including Atlanta, Philadelphia, Washington, D.C., Virginia, Chicago, Houston, Dallas and the entire state of California, which sold out within the first two months of franchising, as well as international locations for the Philippines, Malaysia, Indonesia, South Korea and Canada.
The World Famous The Halal Guys is the undisputed leader in American Halal Food. The New York Post calls The Halal Guys “perhaps the city’s most famous open-air dining destination.” The Halal Guys was named by Time Magazine as one of the Top 10 Most Yelped businesses in the entire United States. Featuring our fan-famous secret recipes and only the highest quality, proprietary ingredients, The Halal Guys is the largest American Halal Food concept in the world. Founded in 1990 by Mohamed Abouelenein, Ahmed Elsaka and Abdelbaset Elsayed, The Halal Guys is now franchising worldwide via a new fast casual / QSR restaurant format. Featuring only the highest quality, proprietary ingredients, The Halal Guys is the first American Halal food chain in the fast casual / QSR segment. Called “one of the longest-running and best-known food-cart businesses in New York City” by the New York Times, The Halal Guys has also been featured on Bloomberg Television, Fox News, Entrepreneur and Buzzfeed.
SOURCE The Halal Guys