MISSISSAUGA, ONTARIO - (Marketwired - March 11, 2016) - goeasy Ltd. (TSX:GSY), ("goeasy" or the "Company"), the leading full service provider of goods and alternative financial services that improve the lives of everyday Canadians, is pleased to announce the promotion of Andrea Fiederer to Executive Vice-President and Chief Marketing Officer (CMO).
Andrea joined goeasy in January of 2015 as Senior Vice-President and Chief Marketing Officer and brought with her a broad range of business expertise acquired in both management consulting and marketing over the span of 15 years. At both XM Satellite Radio and more recently Mobilicity, Andrea held senior leadership roles in their marketing organizations and drove impactful results in the areas of brand building, consumer insights, customer relationship management, digital, and social media marketing. Since joining goeasy just over a year ago, Andrea has led the organization's brand evolution, website redesign, corporate name change, and developed goeasy's powerful social media Customer Testimonial Program amongst other contributions. Andrea has her Bachelor of Commerce degree from McGill University and her MBA from the Schulich School of Business.
"We are thrilled to have Andrea on our leadership team and to recognize the contributions already being made by her," said David Ingram, goeasy's President and Chief Executive Officer. "Execution on our strategy is dependent upon evolving our customer value proposition and ensuring it is market leading in the alternative lending space and we are confident that this trend will continue under Andrea's stewardship."
goeasy Ltd. is the leading full service provider of goods and alternative financial services that improve the lives of everyday Canadians. Today, goeasy Ltd. serves its customers through two key operating divisions, easyhome and easyfinancial. easyhome is Canada's largest lease-to-own company, offering brand-name household furniture, appliances and electronics to consumers under weekly or monthly leasing agreements through both corporate and franchise stores. easyfinancial is the leading provider of alternative financial services, offering consumer loans between $500-$15,000, and is supported by a strong central credit adjudication process and industry leading risk analytics. easyfinancial also operates an indirect lending channel, offering loan products to consumers at the point-of-sale of third party merchants. Both operating divisions of goeasy Ltd. offer the highest level of customer service and enable customers to transact through a national store and branch network of over 180 easyhome Leasing and 200 easyfinancial locations across Canada and through its online and mobile eCommerce enabled platforms.
goeasy Ltd. is listed on the TSX under the symbol 'GSY'. For more information, visit www.goeasy.com.
President and Chief Executive Officer
Executive Vice President and Chief Financial Officer