March 14, 2016 // Franchising.com // Premier Inn has made its debut in the German hotel market by opening the doors for the first time at its site at Frankfurt Messe. The hotel welcomed its first guests on February 22 ahead of its official opening due to take place in April.
The 210-bedroom hotel, next to the Messe Exhibition Ground and with great transport links into the city centre, marks the start of Premier Inn’s broader expansion into the German market.
Mark Anderson, Managing Director for Commercial, Property and Premier Inn Germany, said:
“Opening our fantastic Frankfurt Premier Inn – our first hotel in Germany – kicks off our national expansion programme. Our official opening for the site will be in April but in the interim we wanted to welcome our first guests, get their feedback and incorporate that where possible. The feedback so far has been very positive.
”With the backing of Whitbread and its financial strength, and by applying our winning Premier Inn formula, we’re looking forward to making a big impact on the German hotel market. We have established a German business and a significant capex budget which we’re using to drive momentum and build our development pipeline.”
Since announcing its expansion into the German hotel market, Premier Inn has secured around 600 new rooms in 3 new sites into its pipeline and is looking to open six to eight hotels in the first few years.
In October last year, Premier Inn completed a deal on a new 205-bedroom site in Munich, due to open in late 2018/early 2019.
Premier Inn was named the UK’s top rated hotel chain for 2015 and with over 700 budget hotels and more than 60,000 rooms across the UK and Ireland, our guests are never far from a great night’s sleep for fantastic value. Our hotels are in more locations than any other UK hotel brand for the ease and convenience of families, couples and business travellers alike.
All our bedrooms feature en-suite bathrooms, a luxurious king-size Hypnos bed, TV with Freeview and free Wi-Fi. A bar and restaurant is situated either on-site or next door, to each hotel, offering a wide range of food choices – whether guests are looking for a cooked Premier Inn breakfast or a tasty dinner.
Guests who book direct through the Premier Inn website are able to enjoy Premier Inn Saver rates. These rates are exclusively available through premierinn.com – terms and conditions apply.
Premier Inn is also open in Germany, Abu Dhabi, Dubai, India, Indonesia and Thailand.
Last year (2014-2015), over 80% of Premier Inn hotels achieved a TripAdvisor Certificate of Excellence. This year, Premier Inn has also been awarded the Best UK Family Hotel Award in the TripAdvisor Travellers' Choice Awards.
Premier Inn is Great Ormond Street Hospital Children’s Charity’s biggest corporate supporter and we have already raised £6million of our £7.5million fundraising target with work already underway on a brand new Premier Inn Clinical Building at the hospital. The funds raised go towards supporting the care of some of the sickest children across the globe.
SOURCE Premier Inn