Sotheby's International Realty Brand to Expand Luxury Brand Presence across Argentina
March 16, 2016 // Franchising.com // MADISON, N.J. and BUENOS AIRES - Sotheby’s International Realty Affiliates LLC today announced the brand’s existing affiliate brokerage in Argentina, Ginevra Sotheby’s International Realty, which is owned and operated by Mercedes Ginevra, will now provide residential real estate services throughout the country, focusing on key markets such as Puerto Madero, San Isidro, Mendoza, Salta, and La Patagonia.
“Argentina is steeped in rich history with a varied terrain from the inland mountains to resort towns and imposing cliffs along the coast, catering to many different lifestyles,” said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC. “Argentina has an important position in the South American luxury market and this expansion provides a wider footprint in one of the most diverse countries in the world.”
“We are so pleased to be a part of the prestigious Sotheby's International Realty® brand,” said Ginevra. “The access and connections to offices around the world have been beneficial over that past few months and will be paramount to our team as we embark on our expansion throughout Argentina. We couldn’t be more excited.”
Ginevra Sotheby’s International Realty currently services the luxury residential real estate market in Buenos Aires along with Adriana Massa Sotheby’s International Realty, which is owned and managed by Adriana Massa. The two brokerage companies will continue to work cooperatively together to service customers’ needs in Buenos Aires.
The Sotheby’s International Realty network currently has more than 18,800 affiliated independent sales associates located in approximately 835 offices in 63 countries and territories worldwide. Ginevra Sotheby’s International Realty listings are marketed on thesothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and their clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.
About Sotheby’s International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.
SOURCE Sotheby’s International Realty Affiliates LLC
Director, International Marketing & Servicing
Sotheby's International Realty Affiliates LLC