International Dairy Queen, Inc. Opens First DQ Grill & Chill® Restaurant in Jordan
World’s favorite quick-service restaurant and treat leader continues to expand its brand footprint in the Middle East.
MINNEAPOLIS - March 30, 2016 - (BUSINESS WIRE) - The Dairy Queen® system, part of Berkshire Hathaway (NYSE: BRK.A and BRK.B), has opened a new DQ Grill & Chill® restaurant at Abdoun Circle in Amman, Jordan. The opening of this location in Jordan represents the latest country outside of the United States with a DQ brand presence.
SKM Franchise Co. Ltd. has entered into a long-term franchise agreement with American Dairy Queen, Corp. (ADQ) and plans to develop a minimum of 10 locations, including five DQ Grill & Chill®restaurants throughout Jordan over the next five years.
“We believe the DQ brand will be very well received in Jordan as we continue to grow our DQ fan base around the world,” said John Gainor, CEO and President of International Dairy Queen, Inc. (IDQ). “As we expand our footprint internationally, we rely on strong franchise partners like SKM Franchise Co. Ltd. to uphold our values and brand promise to a larger and more diverse customer base. Working with a knowledgeable, experienced partner with a strong team on the ground allows us the best opportunity for success in our new markets.”
DQ Grill & Chill restaurants in Jordan will feature the brand’s signature GrillBurgers™, chicken strip baskets, chicken sandwiches and a variety of salads and other sandwiches along with the full menu of world-famous DQ treats, all of which will mirror the menu found in other countries in the region. The DQ Treat stores will feature the soft-serve products that have made the Dairy Queen system an icon in the industry, such as the signature Blizzard® Treat which “is served upside down or it is free,” soft-serve cones with the curl on top, sundaes, Moolatté® frozen coffee flavored beverages, DQ Cakes and other delicious treats.
The Nafal brothers, who lead SKM Franchise Co. Ltd., have more than 20 years of retail development experience. In 2005, they opened El Rancho Supermercado, which grew into a chain of 13 supermarkets in Texas. They own La Bodega, a food distribution company based in the state as well.
Jordan marks the latest country to develop the Dairy Queen brand outside of the U.S. and Canada. The Dairy Queensystem has more than 6,700 locations with more than 2,200 of those units operating outside of the United States. For more information about the Dairy Queen system, visit DQ.com.
International Dairy Queen Inc., (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation. Through its subsidiaries, IDQ develops, licenses and services a system of more than 6,700 locations in the United States, Canada and 28 other countries. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by Warren Buffett, the legendary investor and CEO of Berkshire. For more information visit DairyQueen.com.
SOURCE International Dairy Queen Inc.
Pierson Grant Public Relations