March 30, 2016 // Franchising.com // New York, NY - The Halal Guys, the first mainstream American Halal food restaurant chain, will open their first East Coast location outside of NYC in April. The franchised location will open in East Brunswick, NJ on Route 18 South, and is the first of a number of units planned for New Jersey and the rest of the East Coast.
The Halal Guys launched a franchise program in 2014, when they partnered with Fransmart as an exclusive development partner. The new franchisee, who has over 15 years of restaurant experience and is a self-proclaimed ‘long-time fan of the food’, worked with Fransmart VP of Sales, Ryan Durishin, on securing multiple units in territories which include New Jersey; Long Island, NY; Delaware; and Washington, D.C.
The franchise group was diligent in finding a great first location to open in NJ, and is currently evaluating future real estate sites, hoping to have subsequent locations open by the end of 2016 in the North New Jersey and D.C. areas.
In an interview with the franchisee, he was quoted as saying, “Every partner in our group has been a loyal customer of The Halal Guys, and we’ve had a great experience working with them every step of the way. We are excited to bring the brand to NJ first, where many customers are already familiar with us and we have already gained an impressive pre-opening following.”
Since partnering with Fransmart and announcing the launch of a franchise program in 2014, The Halal Guys has opened two corporate brick-and-mortar restaurants in Manhattan, and 6 franchised locations in the cities of Chicago, Houston, Manila, Long Beach and Costa Mesa. They also have over 300 franchise units in development in territories including Atlanta, Philadelphia, Washington, D.C., Virginia, Chicago, Houston, Dallas and the entire state of California, which sold out within the first two months of franchising, as well as international locations for the Philippines, Malaysia, Indonesia, South Korea and Canada.
The World Famous The Halal Guys is the undisputed leader in American Halal Food. The New York Post calls The Halal Guys “perhaps the city’s most famous open-air dining destination.” The Halal Guys was named by Time Magazine as one of the Top 10 Most Yelped businesses in the entire United States. Featuring our fan-famous secret recipes and only the highest quality, proprietary ingredients, The Halal Guys is the largest American Halal Food concept in the world. Founded in 1990 by Mohamed Abouelenein, Ahmed Elsaka and Abdelbaset Elsayed, The Halal Guys is now franchising worldwide via a new fast casual / QSR restaurant format. Featuring only the highest quality, proprietary ingredients, The Halal Guys is the first American Halal food chain in the fast casual / QSR segment. Called “one of the longest-running and best-known food-cart businesses in New York City” by the New York Times, The Halal Guys has also been featured on Bloomberg Television, Fox News, Entrepreneur and Buzzfeed.
SOURCE The Halal Guys