Total Woman Gym + Spa Opens First Franchised Location
New Baldwin Hills Club Represents New Direction for 50-Year-Old Industry Leader
April 05, 2016 // Franchising.com // SAN DIEGO, Calif. – To further the company’s vision of making its female-focused fitness, personal training and spa services available to more women nationwide, Total Woman Gym + Spa has opened its first franchised location. The new, state-of-the-art Baldwin Hills facility joins Total Woman’s 14 other clubs throughout Northern and Southern California.
After more than 50 years of exclusively operating company-owned clubs, franchising was a natural evolution for the San Diego-based organization.
“The timing was really ideal for us to start franchising our clubs,” said Jennifer Evans, Director of Franchise for Total Woman Gym + Spa. “By listening to our members over the years and keeping abreast of the latest industry developments, we offer what women want in a one-stop fitness and spa destination. Now we’re ready to make those services available to a broader audience, and franchising allows us to do so.”
Well-equipped to helm the new Total Woman club is franchisee Shauna Robinson, former manager of the Total Woman Gym + Spa in Westlake Village for nearly six years. A savvy businesswoman, motivational leader and exceptional communicator, Robinson and her team of NCCA-Accredited trainers, fitness professionals and skilled aestheticians are looking forward to helping Baldwin Hills’ residents live healthier and more balanced lives – one client at a time.
The new 10,000-square-foot facility is located on the 1st floor of Baldwin Hills Crenshaw Plaza, a vibrant retail destination in this diverse, affluent community in South Los Angeles. Spacious, light and airy, the boutique club features high ceilings, contemporary architectural nuances and Total Woman’s signature coral and gray color palette. The warm, welcoming ambiance of the fitness center enables women to work out at their own pace and comfort level, whether they’re exercising on their own, with a personal trainer or as part of a group class. Following a workout, or simply as a way to treat themselves with a facial or massage, the spa provides a much-needed refuge from the stressors of the outside world.
As an established enterprise with a proven business model, Total Woman Gym + Spa is well positioned for future expansion. For more information on franchise opportunities, visit their website.
About Total Woman Gym + Spa
Founded in 1965, Total Woman Gym + Spa is the largest full-service gym and day spa in California. Their female-focused staff and NCCA-Accredited trainers are dedicated to empowering their members and encouraging them to take well-deserved time for themselves – a commitment underscored by their CARE philosophy of communication, accountability, results and excellence. Their 15 conveniently located clubs in Alameda, Baldwin Hills, Encinitas, Glendale, Irvine, Laguna Hills, Northridge, Placentia, San Jose, Studio City, Sunnyvale, Torrance, Valencia, Westlake Village and Woodland Hills offer state-of-the-art strength and cardio equipment, dynamic group fitness classes, one-on-one personal training, a private Pilates studio, Kids Club, well-appointed locker rooms, sauna and steam room, and a relaxing day spa with a full menu of rejuvenating treatments.
To learn more about Total Woman, visit one of their 15 clubs at http://www.totalwomanspa.com/all-locations.
GM & Associates