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Starwood Hotels & Resorts’ Music-Driven aloft Brand Announces Live at aloft Hotels 2016 Tour

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Line Up Includes Colbie Caillat, Safety Suit, Olivia Somerlyn and More

• Incredible Artists.
• Dynamic Destinations.
• Unforgettable Nights of Music.
• Only at aloft.

STAMFORD, Conn. - April 7, 2016 - (BUSINESS WIRE) - Bruno Mars. The Lumineers. Ed Sheeran. These are just some of the names that performed intimate sets as part of aloft’s Live At aloft Hotels series…before they made it big. Since the beginning, aloft has had a knack for discovering emerging musical talent and guests know that great music is synonymous with an aloft hotels stay. Starting this month, aloft is headed back out on the road with the Live at aloft Hotels 2016 Tour, bringing the next big things in music to an aloft near you.

“aloft is built is for early adopters who are always ahead of the trends in technology, design and music,” said Paige Francis, Vice President, aloft Global Brand Management. “We’re excited to be tapping into the next generation of talent and sending them out on the road for mini tours at aloft hotels around the country. So check in and check out acts that are bound to be next on your playlist.”

Doubling on the success from 2015, this year’s Live at aloft Hotels Tour will bring talent to ten different cities around the country with stops at: aloft Boston Seaport, aloft Cleveland Downtown, aloft Dallas Downtown, aloft Denver Downtown, aloft Milwaukee Downtown, aloft Minneapolis, aloft Orlando Downtown, aloft Portland Airport at Cascade Station, aloft Raleigh and aloft San Francisco Airport.

The Live At aloft Hotels 2016 Tour officially kicked off last night at aloft San Francisco Airport with singer Olivia Somerlyn, pop/rock band Safety Suit and 2015 Project: aloft Star winner, Nate Botsford. Additional acts on tour will include Nick Fradiani, Matt Nathanson, Blue October, Parachute, Eric Hutchinson and Colbie Caillat.

For news on upcoming performances and dates, please visit LiveAtaloftHotels.com.

aloft + Music

Known for its vibrant social scene and innovative global music programming, aloft Hotels has put a spotlight on up-and-coming artists since the brand’s inception in 2008 with the introduction of Live At aloft Hotels, the signature ongoing music series offered at every one of the brand’s 100 plus hotels worldwide. As a further commitment to rising musicians, aloft’s annual Project aloft Star global talent competition is aimed at discovering the world’s hottest music acts. The 7th annual competition is scheduled to launch early this summer.

All Live At aloft Hotels 2016 Tour performances have no cover charge and are open to hotel guests and music-loving locals. For a complete and up-to-date list of all artists, locations and performance dates, please visit LiveAtaloftHotels.com and join the conversation @aloftHotels using #aloftLive.

About aloft Hotels

With more than 100 hotels now open in 16 countries around the world, Starwood’s aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the ‘always on’ next generation of traveler, the aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com. aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest® program, the industry’s richest loyalty program. To learn more, please visit www.spg.com.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with nearly 1,300 properties in some 100 countries and over 180,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences under the renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Tribute Portfolio™, Four Points® by Sheraton, aloft®, Element®, along with an expanded partnership with Design Hotels™. The Company also boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®). Visit www.starwoodhotels.com for more information and stay connected @starwoodbuzz on Twitter and Instagram and facebook.com/Starwood.

View source version on businesswire.com: http://www.businesswire.com/news/home/20160407006069/en/.

SOURCE Starwood Hotels & Resorts Worldwide, Inc.

Media Contacts:

Ashley Chapman
Global Communications, aloft Hotels
212-380-4015
Ashley.Chapman@starwoodhotels.com

Leanne Drago
Think PR for aloft Hotels
212-343-3920
ldrago@thinkpublicrelations.com

Chelsea Ensel
Think PR for aloft Hotels
212-343-3920
censel@thinkpublicrelations.com

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