Pizza Pizza Serves Pepperoni Smiles in Support of Children's Miracle Network

Slices for Smiles fundraiser returns April 18 to May 22, aims to hit $2.5 million milestone in 2016

TORONTO, ONTARIO - (Marketwired - April 18, 2016) - From April 18 to May 22, as part of its semi-annual Slices for Smiles fundraiser, Pizza Pizza will offer special, 10" half-pizzas topped with a pepperoni smile for only $2 in an effort to raise funds for eight children's hospitals across the country.

"A toonie and an appetite for pizza and giving is all it takes," said Pat Finelli, Chief Marketing Officer for Pizza Pizza. "Customers have told us that this is a winning recipe."

Extended to five weeks after the success of the 2015 campaign, the Slices for Smiles program has raised more than $2 million since its inception.

A portion of the proceeds from the smile pizzas is donated to help fund critical care, research and training, and to purchase equipment at participating Children's Miracle Network member hospitals in Canada through the Slices for Smiles Foundation.

"Pizzas, as a special treat, bring a lot of joy to families," said Adam Starkman, Chief Development Officer for Children's Miracle Network in Canada. "We're delighted that Pizza Pizza continues to invest in this fundraiser and that they give back to the community in such a meaningful way. Every dollar helps our hospitals deliver world-class care to children in need."

To help support the cause, customers also have the opportunity to add a donation to their orders, whether they're placed in-store, by phone, online or through Pizza Pizza's handy mobile ordering apps.

Customers can visit any traditional Pizza Pizza restaurant location in Ontario, Quebec, Manitoba, Saskatchewan and Nova Scotia to participate in Slices for Smiles. All funds stay in the community in which they are raised to support the Children's Miracle Network member hospital for that region.

For more information on Pizza Pizza's fundraising initiatives or to make a donation, visit www.pizzapizza.ca.

About Children's Miracle Network

Children's Miracle Network® raises funds and awareness for 170 member hospitals, 14 of which are in Canada. Donations stay local to fund critical treatments and healthcare services, pediatric medical equipment and research. Its various fundraising partners and programs support the non-profit's mission to save and improve the lives of as many children as possible. Find out why children's hospitals need community support, identify your member hospital and learn how you can Put Your Money Where the Miracles Are, at www.childrensmiraclenetwork.caand www.facebook.com/CMNHospitals.

About Pizza Pizza Limited

With more than 730 locations across Canada, Pizza Pizza Limited is Canada´s pizza pioneer and a quick-service restaurant leader. The company operates two banners, Pizza Pizza and Pizza 73, that together with its network of operators and franchise partners, deliver quality food choices, diverse menus and exciting promotions for all tastes, lifestyles and budgets. Since 1967, Pizza Pizza Limited has been guided by a vision to provide the "best food, made especially for you" with a focus on quality ingredients, customer service, continuous innovation and community involvement. Visit www.pizzapizza.ca and www.pizza73.com for more information.

SOURCE Pizza Pizza Limited

Contacts:

Nicole Chin
Torchia Communications
(416) 341-9929 ext. 230
nicole@torchiacom.com

Kathleen Stelmach
Torchia Communications
(416) 341-9929 ext. 227
kathleen@torchiacom.com

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